Embedding Customer Success into GTM: Where Strategy Meets Execution 

 

In this episode of the Sales Readiness Podcast, our host Ray Makela, SBI’s Managing Director of Talent Development, is joined by Annie Stefano, Senior Training Consultant at SBI, to continue their conversation on Customer Success. The two tackle what it takes to operationalize CS across the customer journey. 

Key Takeaways:

  • How to reduce friction between Sales and Customer Success by establishing shared goals. 

  • Metrics that showcase impact, including both leading and lagging indicators.

  • The evolving role of AI in Customer Success.





Featuring:

  • rayheadshot-1

    Ray Makela

    Managing Director at SBI

     

  • Untitled (33)

    Annie Stefano

    Senior Training Consultant at SBI