Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

Episode 17:
Effective Communication for Publicly Traded Companies

  • Featuring Mike Hoffman & Tom Ryan
  • 23 Jul 24
  • 30 min espisode

Key Talking Points:

• Effective communication is essential for managing reputation and risk
• Setting realistic goals is crucial for driving valuation and success
• Having a crisis plan and transparent communication during crises is vital
• A balanced approach to capital allocation ensures long-term value creation
• Building relationships with top shareholders can help avoid activist investors

Episode 16:
Bouncing Back to Growth

  • Featuring Mike Hoffman & Jeff Kiesel
  • 9 Jul 24
  • 19 min espisode

Key talking points:

• How effective segmentation drives predictable growth
• Why being more direct in client communications can speed up deals
• What sales processes are needed to help raise commercial productivity

Episode 15:
Getting It Right as a Second CEO

  • Featuring Mike Hoffman & Matt Sharrers
  • 18 Jun 24
  • 26 min espisode

Key Talking Points:

• How second CEOs differ from founder CEOs
• Why second CEOs can help a company scale better
• The right time for founder CEOs to make way for a new CEO

Episode 14:
The CEO’s Guide to Resilient Revenue Streams - Part #2

  • Featuring Mike Hoffman & Chris Cabrera
  • 14 May 24
  • 16 min espisode

Key talking points:

• Why sales reps game the compensation system
• How to capture more value from customer renewals
• Aligning CEO and board expectations of growth versus value

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