Podcast
Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.
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Episode 17:
Effective Communication for Publicly Traded Companies
- Featuring Mike Hoffman & Tom Ryan
- 23 Jul 24
- 30 min espisode
Key Talking Points:
• Effective communication is essential for managing reputation and risk
• Setting realistic goals is crucial for driving valuation and success
• Having a crisis plan and transparent communication during crises is vital
• A balanced approach to capital allocation ensures long-term value creation
• Building relationships with top shareholders can help avoid activist investors
Episode 16:
Bouncing Back to Growth
- Featuring Mike Hoffman & Jeff Kiesel
- 9 Jul 24
- 19 min espisode
Key talking points:
• How effective segmentation drives predictable growth
• Why being more direct in client communications can speed up deals
• What sales processes are needed to help raise commercial productivity
Episode 14:
The CEO’s Guide to Resilient Revenue Streams - Part #2
- Featuring Mike Hoffman & Chris Cabrera
- 14 May 24
- 16 min espisode
Key talking points:
• Why sales reps game the compensation system
• How to capture more value from customer renewals
• Aligning CEO and board expectations of growth versus value
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