AI-Powered Growth: How Restaurant Technologies Inc. Cut Costs by 30% 

In this episode of the Sales Readiness Podcast, CEO of SBI, Mike Hoffman sits down with Jeff Kiesel, CEO of Restaurant Technologies (RTI), to break down why “unglamorous” industries are often the most complex—and why relying on gut instinct is no longer enough to win.

They explore how RTI transformed a logistics-heavy operation into a data-driven growth engine, why human intuition can’t keep pace with today’s Go-to-Market complexity, and how optimizing route density became one of the company’s most profitable levers.

Key Takeaways:

• Instinct isn’t a strategy. Modern GTM environments are too complex for gut feeling—data clarity is now non-negotiable.
• Route density drives profit. RTI shifted from manual, spreadsheet-based routing to integrated optimization software, resulting in a 30% reduction in distribution costs.
• Operational precision creates commercial advantage. Lower costs unlock pricing flexibility, protect margins, and strengthen competitive positioning.
  
  

Featuring: