We create growth-driven value for organizations

SBI is the only go-to-market advisory that guarantees your organization’s growth.

Since 2006, we’ve used proven methodologies to enable hundreds of enterprises to achieve record-breaking increases in sales, profits, and valuations. And we’re here to do the same for you.

Our four core
services

We map our services to the exact position your organization is starting from. Some SBI clients want our advice only. Others require a more engaged approach. And others want practical, hands-on guidance on how to achieve growth.

Strategy Consulting

Not just theory – proven practice. Our GTM experts architect value creation plans focused on your unique business needs, and anchored by their own real-world experience within your industry.

Advisory Services
SBI Pro

We’re coaches, but we’re also team players. Our advisors work alongside your team to learn from them, but also to provide our own insights, tools and rigorous methodologies to drive growth.

Sales Training

Our talent productivity group can help roll out the updated operating rhythm.

Revenue Operations

Proven processes, proven results. Powered by a technology-agnostic platform, our RevOps-as-a-Service creates growth through the alignment of sales, marketing and customer success operations.

Value Creation Compass

Executive teams need to think critically about how their business will create enterprise value. At times this is driven by circumstance – how market conditions are driving growth and profit. Ideally it is a strategic decision – an opportunity to evaluate the market potential and strategic opportunities ahead of you, and put the right initiatives in place to capture them.

SBI’s Value Creation Compass (VCC) provides a framework for establishing your value creation strategy, and the growth levers that will get you there.
Value Creation Dimensions

Value creation is a function of two dimensions of business performance – your rate of growth and your rate of investment. Those represent the central axes in the Value Creation Compass.

It begins with the rate of growth – the vertical axis. What matters here is whether the growth rate is accelerating or decelerating, and how that reflects increasing economic value for the firm.

Next is the rate of investment in the business – the horizontal axis. Here we consider not only whether operational expense is increasing or decreasing, but more broadly whether the rate of investment in the business is changing, including M&A, other capital expenditures, and any below-the-line investments.
Quadrant 1

Accelerating Rate of Growth While Slowing Investment

Growth Rate Investment

Companies in this quadrant have commercial spend levels commensurate with peer benchmarks; however, the business is not growing at the expected rate given those investments, necessitating productivity gains.
Quadrant 2

Accelerating Rate of Growth and Investment

Growth Rate Investment

This is an “art of the possible” thesis for high-growth companies focused on extracting breakout growth with increased investments in commercial functions.
Quadrant 3

Converting to a More Valuable Revenue Stream and Model

Growth Rate Investment

Often a use case for shifting the revenue model dramatically (e.g., on-prem to SaaS conversions), these companies focus on making a step-change in their revenue model to drive future growth and enterprise value creation.
Quadrant 4

Maintaining Growth Rate While Slowing Investment

Growth Rate Investment

Often seen in scenarios where a public company is taken private, this quadrant describes businesses that are achieving substandard growth rates, and tightly managing investments in order to continue to deliver value even as growth rates slow.
1 Improve GTM efficiency

Refine target markets, ICP, and coverage models and/or drive commercial effectiveness improvments.
2 Increase Customer Retention

Manage against growth rate deterioration by customer churn.
3 Exercise Pricing and Packaging Leverage

Get more out of the same by aligning product and pricing to customer willingnewss-to-pay
4 Develop and Launch New Products

Bring new revenue streams to market to capture new demand and bolster existing product lines.
5 Enter and/or Expand into New Markets

Pursue new industriesm, geographies, or other customer segments, including through acquisition.
6 Redesign the GTM Model

Establish new GTM channels, roles and/or motions for new market, product and/or revenue model success
7 Evolve the Service Delivery Model to Increase Gross Profit

Reduce cost-to-serve through, e.g., new staffing approaches ot digital delivery models that capture more profit from existing revenue sources.
8 Shift Revenue Model to capture Creater ACV and CLTV

Transition o a subscription-based revenuew model or pursue additional productization.
9 Bolster Profitability of Low Margin Customers/Segmnents

Generate more revenue from and/or their service levels to create more hight-value customers.
10 Drive Revenue in Most Cost-Efficient Channels

Strategically allocate customers across a variety of channesl, including partnership and targeted GTM role re-design.
11 Reduce Acquisition Cost to Lower GTM Expense

Rethink targeting, pipeline development and conversions approaches to bring more customers in at the same cost.

Being partners
is the key to growth

We offer high-level growth advice through collaborative solutions, drawing from our experience leading marketing and sales in leading global enterprises.

Perspective from Practitioners

We’ve ‘been there and done that’ when it comes to building and running go-to-market functions. We work as an extension of your team in a highly collaborative, side-by-side approach—we’re professionals who help other professionals grow revenue and create value.

Strategies that work

We deliver GTM solutions that are grounded in the real-world. We have been hired multiple times to drive growth within 8 of the top 10 Private Equity firms in the world. The stakes are high, and expectations even higher.

Execution at Speed

Timing is everything when focusing on rapid, sustainable growth. SBI’s execution orientation combined with GTM pattern recognition ensures recommendations are implemented with urgency and sustained with ongoing advisory and training.

Our growth guarantee

We work with clients to design ongoing and sustainable revenue growth programs that work. We don’t produce slides and leave the hard work to you and your team. By providing a full end-to-end offering including consulting, advisory, and training we can drive growth over time unlike any other firm.

Being partners
is the key to growth

We offer high-level growth advice through collaborative solutions, drawing from our experience leading marketing and sales in leading global enterprises.

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Driving growth across industries

Tech
Healthcare
Business Services
Industrials
Software
Telecom
Media
Transportation & logistics

Discover our
latest insights

SBI is a research-led GTM consultancy. Discover unique research resources that aid you and your team in implementing innovative strategies to reach your growth objectives, optimize commercial productivity, boost sales, and foster value creation.