Your GTM Data & Insights Aren't Driving Better Decisions 

Build a System that Transforms Data into Growth

Most companies are swimming in data but starved for insight. According to SBI’s CEO Value Creation Pulse, only 35% of CEOs believe they have the data they need to make confident GTM decisions. The problem isn’t the lack of information—it’s the inability to connect data across the GTM system to create clarity on what’s working, what’s not, and where to invest next.

 

Are your GTM data & insights driving better decisions?

In a world with bloated tech stacks and limitless data, it's nearly impossible to uncover the insights needed to make the right decisions. Request a review with an SBI GTM Data & Insights expert. 

The Market Reality 

Why GTM Data & Insights Fall Short

Today’s go-to-market teams have no shortage of dashboards, reports, and metrics. But when data sits in silos or focuses only on lagging indicators, it creates confusion—not clarity. Companies invest heavily in analytics tools and platforms but fail to tie insights back to strategy, talent, and operating model. The result? More noise, less action.

Growth leaders take a different approach. They connect data across the entire GTM system to create a single source of truth that guides execution and accelerates growth. Their decisions are grounded in fact, not intuition—and their teams know exactly where to focus.

35% of CEOS

say they have teh GTM data they need to make confident growth decisions.

 

40% Faster

GTM investment decisions with greater impact in companies with integrated data systems.

 

2X the RoGTM

by using data to continuously tune GTM priorities.

 

Build a data-driven GTM data & insights system that fuels sustained growth.

If your teams are drowning in data and struggling to act, SBI helps to build a connected GTM data system that transforms information into insight - and insight into growth. Alongside our clients, we:

  • Diagnose gaps in data integration, visibility, and usability across the GTM system.
  • Use Wayforge to cut through the noise to surface actionable insights.
  • Apply RoGTM principles to ensure every decision is tied to a measurable outcome.