Your GTM Talent Isn't Delivering
Build a System that Unlocks Productivity and Growth
Even the best growth strategy and GTM operating model will fail if your commercial talent can’t execute. Yet, only 50% of CEOs believe their GTM teams have the right skills, structure, and time allocation to hit their growth goals (SBI CEO Value Creation Pulse, 2024). The problem isn’t the people—it’s the system they’re working in. Talent is often mismatched to the opportunity, misaligned with the strategy, or trapped in outdated roles and rhythms that limit productivity.
Is your GTM Talent letting you down?
It might be the system not the people. Request a review with an SBI GTM Talent expert to learn where the gaps are in your organization.
The Market Reality
Why GTM Talent Falls Short
Today’s buying environment demands more from GTM teams than ever before. Buyers are harder to engage, deals take longer, and internal decision-making has become more complex. Yet many companies try to solve talent issues with more headcount, reorgs, or new tools—without addressing the bigger issue: their GTM system isn’t designed to help talent succeed. Without alignment across strategy, operating model, and data, even great talent struggles to deliver.
Growth leaders take a different approach. They design GTM systems that put the right people in the right roles, give them clear priorities, and empower them with the data and tools they need to succeed.
50% of CEOS
lack confidence that their GTM talent can deliver on their growth strategies.
6X Faster Time to Productivity
for new hires when GTM talent strategy is aligned across all four growth dependencies.
2X Higher Quota Attainment
by focusing on talent investments where they drive the most return.
Build a GTM Talent Strategy that fuels sustained growth.
If your teams feel stretched, stalled, or misaligned, adding headcount won't solve the problem. SBI helps clients to build an integrated GTM talent system that unlocks productivity where it will have the biggest impact. Alongside our clients, we:
- Diagnose GTM talent gaps and time allocation challenges across all growth dependencies.
- Use Wayforge to identify mismatches between talent, priorities, and opportunity - fast.
- Apply RoGTM principles so every talent investment drives measurable and sustained growth outcomes.