SBI Blog Revenue Growth Insights

In years past, if you wanted to build out or strengthen your sales organization, you could simply offer higher compensation than your competitors. The higher sales cost would be greatly outweighed by the revenue that high-performing sales professionals would drive for your organization. Nowadays, sales professionals are not just asking about their base pay, base vs. variable split, or commission caps, but they are also asking about what it is like to work at your company. E.g., “What is your culture?”