Episode 21: Solving Problems with Product-Market Fit

When companies can’t figure out why everything is going wrong, they can at least identify their pain points in three main areas: new logo acquisition, customer revenue, and product-market fit. Of the three, problems with product-market fit can be the most difficult to deal with. Preventing such a scenario requires strong cross-functional go-to-market (GTM) alignment, where Sales, Marketing, and Product Management must work together closely.

Join Mike Hoffman, CEO at SBI, and Lisa Johnston, Former Auctane CMO and a Board Member at SBI, as they explore how problems with product-market fit can happen—and break down how good GTM alignment can prevent it from happening.

Key talking points:

• Where to start in dealing with problems in product-market fit

• How should Sales, Marketing, and Product Management work together

• Warning signs in poor GTM alignment that CEOs should look out for

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