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What You Don't Know About Motivating Sales Reps Can Hurt You

How To Motivate Sales Reps


"Sales Reps are just coin-operated machines. Pay them to get results." It’s a common phrase we hear frequently from sales leaders. And it's true that historically most companies have compensated reps this way. But today’s sales reps aren’t entirely motivated by money. Recent studies show that less than 30% of reps are exclusively motivated extrinsically. Reps that are extrinsically motivated perform in order to earn a reward and/or avoid punishment. These types of people are driven strongly by financial rewards. Which is why variable comp has played such a big part of most incentive plans. The potential for large upside earnings was thought to motivate the right behaviors.

March 3, 2018 7 min read
What You Don't Know About Motivating Sales Reps Can Hurt You

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