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GTM Design & Structure

The AI Hype Meter Is Redlining

Scroll through LinkedIn. Try to find five posts that do not mention artificial intelligence (AI). You cannot do it. The ...

5 Feb 26

6 min read

By Mike Hoffman Read More

Insights

The "Simple Business" Trap: Complexity Demands Data, Not Gut Feeling

There is a misconception about "unglamorous" industries. People look at a company like Restaurant Technologies (RTI). Th...

2 Dec 25

7 min read

By Mike Hoffman Read More

GTM Design & Structure

Leading Through Uncertainty: How AI is Redefining the Operating Model for Growth

Markets are volatile, tariffs unpredictable, and boardrooms louder than ever about one thing: proof of productivity. For...

28 Oct 25

9 min read

By Mike Hoffman Read More

GTM Design & Structure

CEOs Are Asking The Wrong Questions About AI

At both the World50 Connect and Recognize CEO Innovation Network events, artificial intelligence and tariffs were the do...

1 May 25

5 min read

By Mike Hoffman Read More

GTM Design & Structure

Navigating Unprecedented Levels of Uncertainty: What CEOs Need to Know

Two themes, both riddled with uncertainty, dominated the conversations at the World50 Connect and Recognize CEO Innovati...

1 May 25

5 min read

By Mike Hoffman Read More

Commercial Talent

Why is Talent the Quickest Path to Revenue Growth?

In all my years of working with private equity (PE)-backed portfolio companies, their upside deal model is typically bas...

2 Apr 24

6 min read

By Mike Hoffman Read More

GTM Design & Structure

Valuable Insights from SBI’s Executive Growth Forums

Every quarter, SBI hosts a series of Executive Growth Forums where leading executives (CEOs, CROs, Presidents, CCOs, COO...

28 Mar 24

7 min read

By Mike Hoffman Read More

GTM Design & Structure

Leaders: Here’s Why Your Sellers Are Underperforming

CEOs want to retain the playmakers and managers that have proven themselves in the past. But for many companies, their t...

1 Mar 24

4 min read

By Mike Hoffman Read More

GTM Design & Structure

The CEO’s Guide to a Fast Start for Sales in 2024

With the turn of the calendar year, CEOs and their go-to-market teams stand at a crossroads that presents both unique ch...

15 Feb 24

5 min read

By Mike Hoffman Read More

Article

The CEO’s Guide to Successful Turnarounds

When organizational growth stagnates and prospects decline, company boards might bring in new talent to revamp the compa...

18 Jan 24

3 min read

By Mike Hoffman Read More

Article

2 Big Ideas to Deliver Sales Velocity Today

If there’s one market trend that’s been stressed repeatedly in more recent SBI research findings, it’s that many CEOs ha...

2 Nov 23

8 min read

By Mike Hoffman Read More

GTM Design & Structure

How to Drive GTM Growth in a Slow Market

Over the past year, CEOs have been hunkering down, preparing their organizations for a recession that never came. Even t...

17 Aug 23

4 min read

By Mike Hoffman Read More

GTM Design & Structure

Leading Through Market Uncertainty & Driving Revenue Growth

At a closed-group leadership roundtable I recently hosted, I heard firsthand from market-leading CEOs that their busines...

19 Apr 23

5 min read

By Mike Hoffman Read More

GTM Design & Structure

Corporate Culture: How To Instill A Positive Organizational Mindset

As CEO, my job is to help all the people on my team realize their full potential. Everyone comes to work with varied str...

4 Jan 23

6 min read

By Mike Hoffman Read More

GTM Design & Structure

6 Leadership Lessons for Incoming Growth CEOs

As I prepared to step into the role of CEO at a transitioning company that was on the cusp of massive growth and facing ...

24 Aug 22

6 min read

By Mike Hoffman Read More