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Should Your CRO Coach Frontline Sellers?

Sales coaching is an essential responsibility of frontline sales managers.  In our Sales Management Research Report, we found that sales managers at high-impact organizations (sales organizations where over 75% of sales reps achieve quota) spend significantly more time coaching than sales managers at average (25% - 75% achieve quota) and low (less than 25% achieve quota) performing organizations. 

With such potential benefits, it is no wonder that many sales organizations recommend that their front-line sales managers spend 25% - 40% of their time on sales coaching.

But what about senior management? Should they coach frontline sellers? 

December 16, 2024 9 min read
Should Your CRO Coach Frontline Sellers?

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