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How to Tell If You Had a GREAT Sales Call

One of the most common, but often misunderstood, expressions after meeting with a customer is that “it was a great sales call.” The problem with this expression is that it is intended to describe a positive interaction with a customer but is typically stated without a clear definition of what the call objectives actually were. Over the years, I’ve found that sales people often meet with customers in the spirit of relationship building but without a specific set of objectives in mind.

June 8, 2015 5 min read
How to Tell If You Had a GREAT Sales Call

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