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Three New Year's Resolutions for Salespeople in 2015

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As we start 2015, there are many reasons to be optimistic. The US economy continues to expand, unemployment rates are at their lowest point in six years, and the American consumer is benefiting from a significant drop in oil prices. While this is good news for business, it doesn’t make selling any easier. On the contrary, selling will continue to be challenging for sales professionals who do not adopt new, better ways to engage with and add value for their customers.

The underlying reason for this is the fact that the balance of power has shifted to buyers. Today, customers are not nearly as reliant on sales professionals as they were in the past. Product information (including detailed specifications, comparisons, and evaluations) and pricing are all readily available online.

March 26, 2020 5 min read
Three New Year's Resolutions for Salespeople in 2015

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