SBI BlogRevenue Growth Insights

Customer churn is a growing (and expensive) problem for SaaS companies. According to recent SBI research, Net Revenue Re...

Most CMOs still measure success by pipeline, leads, and brand reach. That worked when budgets were growing and new logo ...

The Crisis: You're Always Too Late Most companies discover customer problems when it's already too late to fix them. The...

The Personalization Paradox Every CSM knows personalized engagement drives better outcomes. Customers who receive releva...

In this episode of The Sales Readiness Podcast, Ray Makela, Managing Director of Talent Development at SBI, is joined ag...

Customer Success (CS) has long been misunderstood as a reactive support function. But as Annie Stefano and Ray Makela di...

1. 6 Differences Between Sales and Account Management Dive into the 6 key differences between sales and account manageme...

CEOs often dream of marketing as the magic bullet that can accelerate revenue growth—even in industries where the produc...

“Yes, I scheduled the follow-up meeting, but the customer did not show. No reply to my emails or phone calls.” The a...

Pricing is more than just setting a number on a product— it’s a strategic decision with implications stretching deep int...

Knowing who to hire and what sort of traits to foster across an organization’s talent can go a long way in creating valu...

Invest in creating value for your customers and your customers will become more invested in your brand in return. As a c...

The questions are: How are your resources aligned? Are they the right resources? Are you single-threaded within the acco...

The Customer is growing more important for all sellers in today’s digital selling motion and customer service environmen...