SBI Announces a Second Acquisition in Less Than a Year

28 May 24

Continuing its path of delivering a world-class, end-to-end go-to-market services, SBI acquires the Revops-as-a-Service® firm, Carabiner Group

SOUTHLAKE, TX, May 28, 2024 – SBI, the go-to-market (GTM) growth advisory, announced today the completion of its acquisition of Carabiner Group, the Revops-as-a-Service ® firm, further enhancing its capabilities to support client growth. This is the second acquisition by the firm in less than a year, demonstrating its commitment to delivering end-to-end GTM services to its clients.

The foundation of commercial productivity rests on trustworthy data and technologies which both enable insights and action. With the acquisition of Carabiner  Group and its flexible, technology-agnostic approach to revenue operations (RevOps), SBI strengthens its ability to provide end-to-end growth solutions for clients spanning strategy, execution, training, and digital integration.

Mike Hoffman, SBI’s Chief Executive Officer, notes, “A recurring theme in my conversations with CEOs is the disconnect between growth strategy and commercial data. Decision-making happens without an accurate fact base, and the execution of initiatives is slowed by poor digital infrastructure. We’re solving this issue by fixing data at the source and helping our clients fully activate their growth strategy with world-class RevOps and RevTech solutions to both accelerate and sustain client growth.

Founded in 2017, Carabiner Group pioneered RevOps-As-A-Service, quickly amassing a global client base ranging from small businesses to global enterprises. Recognizing client reluctance to invest in full-time Revops professionals, Carabiner Group developed a model for delivering bespoke roadmaps, technology architecture, and system integration for clients.

Seamus Ruiz-Earle, CEO and Founder of Carabiner Group, remarks, “With SBI’s expertise in growth strategy and talent, coupled with Carabiner Group’s RevOps and RevTech capabilities, we’re building an unrivaled value proposition for clients. Tightly aligning digital capabilities with growth strategy – particularly as we head into the AI-driven era – will unlock tremendous growth for our clients.”

SBI continues its journey to support its clients’ growth on a sustained basis. Its support model adapts to client needs with services ranging from growth strategy, commercial execution, sales, and success training, RevOps and RevTech integration, data strategy, and sustained advisory support.

About SBI

SBI is a Growth Advisory offering go-to-market consulting, advisory services, and a world-class sales training and commercial productivity practice. Our team of GTM experts and practitioners have owned and operated the marketing and sales functions at the world’s most successful growth companies. Our approach is based on an intimate understanding of the buyer-seller journey. Working as an extension of our clients’ teams, SBI applies relevant data and insights to deliver impactful strategies that generate significant ongoing top-line growth. Visit to learn more.

About Carabiner Group

Carabiner Group is a team of trusted advisors, certified consultants, and industry leaders who make Revenue Operations easy for clients across the globe. Services span data quality, tech stack optimization, systems integration, and RevOps strategy and execution support. Visit to learn more.


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