SRG, a Part of SBI, Named to Training Industry's 2025 Sales Training and Enablement Watch List

21 Feb 25

From Ray Makela, SRG's Managing Director of Talent Development, "This recognition reinforces our commitment to equipping sales teams with the strategies, insights, and tools they need to drive measurable growth. As the sales landscape evolves, we remain focused on delivering innovative, high-impact training that empowers professionals to excel in an increasingly complex market."

SOUTHLAKE, TX, February 20, 2025 SBI, a leading growth advisory firm, announced today that its sales training group known as, SRG, a part of SBI, has been named on  Training Industry’s 2025 Sales Training and Enablement Watch List for the second consecutive year.


According to Training Industry’s Market and Business Intelligence Manager, Danielle Draewell, innovative learning and tailored training emerge as core qualities of high performing B2B sales organizations. She says, “These organizations bring fresh perspectives, leveraging technology, personalization, and industry expertise to enhance sales performance and drive learner success.”

"This recognition reinforces SBI’s commitment to equipping sales teams with the strategies, insights, and tools they need to drive measurable growth." Celebrates Ray Makela, SBI's Managing Director of Talent Development, "As the sales landscape evolves, we remain focused on delivering innovative, high-impact sales training that empowers sales leaders and sellers to excel in an increasingly complex market."

The 2025 Sales Training and Enablement Companies Watch List is intended to help buyers of training services evaluate sales training and enablement providers, representing emerging or unique strengths and capabilities.

The main criteria used when evaluating sales training and enablement organizations are as follows:

  • Variety, depth and quality of sales training programs and services
  • Market presence, brand visibility, innovation and impact in the sales training market
  • Strength of client portfolio and customer relationships
  • Business performance and growth trajectory

About SBI

SBI is the world’s leading go-to-market strategy and execution firm specializing in accelerating profitable growth for businesses. Leveraging a blend of data-driven insights and practical, hands-on experience, SBI delivers end-to-end solutions tailored to clients' unique challenges. Its approach focuses on aligning commercial strategy with best-in-class execution, enabling organizations to optimize performance and drive sustainable growth. From strategy development to execution at speed, SBI partners with commercial leaders to ensure alignment and success, positioning companies for long-term value creation.

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