From Awareness to Conversion: Building Go-to-Market Precision that Scales   

In this episode of The Climb podcast, our host Cliff Simon, Vice President of SBI Technology, is joined by Alina Vandenberghe, Co-Founder and Co-CEO of Chili Piper, to unpack how growth-stage companies can build scalable, highly efficiency marketing funnels and why precision, speed, and culture alignment and critical to GTM success.  

Together, they explore how AI is transforming modern marketing and what it means to operationalize brand identity

 
Key Takeaways:

• Why having a maniacal focus on efficiency across the funnel is a competitive advantage. 

• How to leverage AI insights for decision making, personalizing outreach at scale, and generating measurable pipeline within your target buyers. 

• The underestimated link between company culture and brand identity. 

Featuring: