Moving From Faster to Smarter AI Execution: Activating Predictive Intelligence  

Modern sales organizations face a massive disconnect when deploying new technology. Only a small fraction of executive leaders currently report a high return on investment from their automation tools. Forward-looking teams deliberately deploy predictive models to make their entire GTM engine significantly smarter. Stacking these strategic capabilities allows mature teams to continuously separate themselves from average performers. 

SBI Managing Director Ray Makela, Partner Jamie Halpin, and Head of Research Craig Riley explore the reality of deploying predictive models across the modern revenue engine. 

Key Talking Points:

• Identifying the massive disconnect between basic automation tools and true technological maturity
• Layering successful use cases to create a compounding impact across the entire customer lifecycle
• Deploying predictive analytics to forecast customer churn and proactively uncover expansion opportunities 
• Rebuilding commercial workflows from fundamental first principles to guarantee operational success 
• Embracing a bottoms-up approach to discover and scale brilliant best practices developed by innovative daily users   
  
  

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