Addressing CEO Challenges for 2024 Growth

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CEO Value Creation Pulse: Q2 2024 Report

 

SBI’s quarterly survey of CEOs and other C-level GTM executives focuses on how they are planning for value creation, and the go-to-market strategies and tactics that will get them there. This report details four findings that should drive executive planning for H2 2024.

  1. Slowing demand elevating concerns over growth plans
  2. Declining confidence in the go-to-market model, but limited investment to improve
  3. Lacking the fact base to build better strategies
  4. Investing in market penetration, but seeing limited returns

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