CEO Value Creation Pulse: Q2 2024 Report
SBI’s quarterly survey of CEOs and other C-level GTM executives focuses on how they are planning for value creation, and the go-to-market strategies and tactics that will get them there. This report details four findings that should drive executive planning for H2 2024.
- Slowing demand elevating concerns over growth plans
- Declining confidence in the go-to-market model, but limited investment to improve
- Lacking the fact base to build better strategies
- Investing in market penetration, but seeing limited returns
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