Data from 350+ SaaS operators and executives highlights exactly which strategies are beating growth targets and which are leaving money on the table.

A sampling of 3 key findings from last year's report:

1. The AI Trap (Add-On Adoption)
   Selling AI as an add-on kills adoption. Only 8% of net new customers will use the product under this model.
   
   
2. The Intuition Liability (Growth Targets)
   Leadership intuition is a risk factor. SMB companies ignoring gut feel are 10 times more likely to hit their numbers.
   
   
3. The Outcome Mirage (Implementation Reality)
   Outcomes-based pricing remains a pipe dream. By early 2025, less than 1% of operators had successfully used this model.