SBI BlogRevenue Growth Insights

Performance Management

The Five Elements to Effective Annual Planning

Our observations of market conditions ahead paint a stark picture for commercial leaders: profitable growth is increasin...

28 Oct 25

3 min read

By Anthony Erickson Read More

GTM Design & Structure

The Elements of an Annual Planning Fact Base

Effective annual planning often makes the difference between achieving your growth goals and falling behind the competit...

24 Oct 25

3 min read

By Anthony Erickson Read More

GTM Design & Structure

Tariff Turbulence and Economic Uncertainty - How GTM Leaders Can Win

As companies prepare for the second half of 2025, growth-minded leaders are facing a commercial landscape dominated by r...

24 Apr 25

3 min read

By Anthony Erickson Read More

CEO/Board/Executive Leadership

Executives Trust Their GTM Strategy, But Not Their Data

In a rapidly evolving commercial landscape, executives express confidence in their go-to-market (GTM) strategies, yet ma...

6 Mar 25

2 min read

By Anthony Erickson Read More

Sales

Turning Uncertainty into Predictability: Driving Consistency and Growth

In the fast paced world of private equity, predictability is one of the most critical attributes a CRO can cultivate. In...

13 Feb 25

2 min read

By Anthony Erickson Read More

Pricing

Pricing Strategies for Growth: Value-based Pricing Wins in a Competitive Market

Pricing is more than just setting a number on a product— it’s a strategic decision with implications stretching deep int...

21 Nov 24

2 min read

By Anthony Erickson Read More

Sales

3 Ways to Drive Go-to-Market (GTM) Efficiency Through Increased Productivity

Driving GTM efficiency was the focus of this year’s annual planning webinar series. Optimizing your GTM strategy for eff...

7 Nov 24

3 min read

By Anthony Erickson Read More

GTM Design & Structure

Success Story: Revamping a Company's GTM Engine for long-term Growth

Growth is often at the forefront of any value-creation strategy for many companies. While CEOs may successfully drive ra...

2 Oct 24

2 min read

By Anthony Erickson Read More

GTM Design & Structure

Why Market Leaders Start Annual Planning Early

For many growth leaders, inefficiencies in their value creation plan remain among the most significant hurdles toward th...

11 Jul 24

2 min read

By Anthony Erickson Read More

Sales

Is Your Sales Team Operating at Just Half Their Potential?

Based on SBI’s observations, most Sales teams operate at just half of their potential—and yours could be one of them. Da...

13 Jun 24

2 min read

By Anthony Erickson Read More

GTM Design & Structure

Research: 4 Ways to Drive Value Creation in 2024

Every quarter, SBI conducts surveys to learn how CEOs and other C-level executives are planning for value creation and a...

4 Apr 24

2 min read

By Anthony Erickson Read More

Customer Success

How Good Talent Can Realize Returns from Customer Success

Knowing who to hire and what sort of traits to foster across an organization’s talent can go a long way in creating valu...

16 Feb 24

2 min read

By Anthony Erickson Read More

Article

7 Focus Areas to Secure a Fast Start to 2024

The transition into a new calendar year can create a period of adjustment that negatively impacts a company’s productivi...

1 Feb 24

3 min read

By Anthony Erickson Read More

Sales

Conversation on Driving Sales Productivity and Performance

In thinking about growth imperatives for 2024, leading chief revenue officers (CROs) have been looking into ways to harn...

28 Sep 23

2 min read

By Anthony Erickson Read More

Sales

Why You May Already Have The BEST Sales Team Right Now… and Not Even Know It.

Where does talent really come from? It’s a simple equation: Talent = Sales. And the more talent your organization has, t...

11 May 23

1 min read

By Anthony Erickson Read More

Article

The 5 P’s of Sales Talent Motivation and Retention

The most difficult challenge leaders will face in 2021 is motivating personnel. Even with a new prospect or a new projec...

2 Mar 21

3 min read

By Anthony Erickson Read More