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Captivating Customers: The Magnetic Pull of Storytelling in Sales

Dating as far back as the Stone Age, the art of story telling is a highly effective form of communication. People are simply hard-wired to hear stories. In fact, the London School of Business found that people retain 65 to 70 percent of information shared via a story versus only 5 to 10 percent of information conveyed through statistics.

July 9, 2012 3 min read
Captivating Customers: The Magnetic Pull of Storytelling in Sales

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