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GTM Design & Structure

The Great Unbundling: Rethinking Value in the AI Era | SBI Insights

Source: SBI Growth Advisory (2026), The Great Unbundling: Why Your NRR Is Declining Even as Customers Extract More Value...

27 Feb 26

2 min read

By SBI Team Read More

Insights

Your Customers Are Lying To You | SBI Insights

If you're relying on satisfaction scores to guide your NRR investments, you're building on quicksand. Here's why: 84% of...

12 Feb 26

2 min read

By SBI Team Read More

Enablement & Training

A Fast Start Decides the Year for PE-Backed Companies

The beginning of the year carries more weight in PE-backed companies than most teams acknowledge. The plan is finalized....

19 Dec 25

2 min read

By SBI Team Read More

Enablement & Training

AI for Sales Managers: 2025 Q4 Enablement Growth Forum Recap

Frontline managers are the leverage point of every sales organization. Yet, we continue to bury them in administrative d...

9 Dec 25

3 min read

By SBI Team Read More

GTM Design & Structure

Healthcare Services Provider — Reigniting Growth Through Inside Sales Transformation

Stagnant Growth Year-over-year growth in new patient acquisition had plateaued for this healthcare services company. The...

17 Nov 25

2 min read

By SBI Team Read More

Coaching & Training

Accelerate Growth at Sales Kickoff (SKO) - Avoid These 5 Mistakes

Every year, thousands of companies spend millions of dollars on sales kickoff (SKO) events and concentrate on talking at...

23 Oct 25

2 min read

By SBI Team Read More

GTM Design & Structure

How Women in Leadership Are Mastering Influence, Credibility, and Tough Conversations

The path to leadership is more than climbing the corporate ladder. True leadership comes with overcoming obstacles, crea...

3 Apr 25

3 min read

By SBI Team Read More

GTM Design & Structure

Spotify's final song: Why Spotify is doomed

During 2011, digital music service Spotify doubled their paying customers to more than six million and earned a whopping...

6 Jan 25

6 min read

By SBI Team Read More

Pricing

What is Pricing Power? | SBI Growth

Deciding when to adjust your pricing is never easy. There is a lot riding on your ability to meet customer expectations—...

6 Jan 25

6 min read

By SBI Team Read More

Pricing

Evolving Pricing Structure | SBI Growth

If your customers feel like they’re paying for more than they need in their plan, this blog is for you. We’re asking: Is...

6 Jan 25

7 min read

By SBI Team Read More

Pricing

How Apple Music 'Messed Up' Their Pricing Strategy | SBI Growth

Apple’s “one more thing...” at WWDC 2015 yesterday was the launch of their new Apple Music service, which provides strea...

6 Jan 25

9 min read

By SBI Team Read More

GTM Design & Structure

SaaS Profitability in 12 Months with Formula | SBI Growth

Homejoy is gone. The headlines might be about legal problems, but at the heart of its demise was a fundamental error cou...

6 Jan 25

4 min read

By SBI Team Read More

GTM Design & Structure

2023 SaaS Billing Trends | SBI Growth

A quick note on Price Intelligently: Our strategists have seen inside of more subscription companies than anyone else on...

6 Jan 25

7 min read

By SBI Team Read More

GTM Design & Structure

6 Common B2B Pricing Strategy Mistakes | SBI Growth

As you move into the new year and begin taking stock of your business and planning out for the rest of the year, it’s im...

6 Jan 25

5 min read

By SBI Team Read More

Pricing

Pricing Teardown of Bloomberg & WSJ | SBI Growth

This episode was originally created for Paddle Studios where you can find other episodes of Pricing Page Teardown: Bloom...

6 Jan 25

6 min read

By SBI Team Read More

Pricing

Pricing Teardown | Dollar Shave Club & Gillette | SBI Growth

There was a time when everybody agreed that Gillette was the best razor a man could get. But after Mike's first Dollar S...

6 Jan 25

4 min read

By SBI Team Read More

Pricing

Price Leadership | SBI Growth

When trying to grow your business, it helps to have every advantage you can. Because of this, keen business owners are a...

6 Jan 25

6 min read

By SBI Team Read More

GTM Design & Structure

Quantified Buyer Personas & Your Funnel | SBI Growth

At each step in your funnel, you’re at a different stage of the customer journey, each managed by a different team. When...

6 Jan 25

6 min read

By SBI Team Read More

GTM Design & Structure

Correctly Calculate Bookings | SBI Growth

When a customer commits to spending money with you how do you label that cash? Revenue? Nope. You can't call it revenue ...

6 Jan 25

3 min read

By SBI Team Read More

GTM Design & Structure

Buyer Personas: Why They Matter & How to Research | SBI Growth

What are buyer personas? Buyer personas (also called marketing personas) are research-based representations of your idea...

6 Jan 25

4 min read

By SBI Team Read More

GTM Design & Structure

Why Tinder's charging older users more, and why it makes perfect sense

Last week, famed dating app Tinder swiped right into their first foray into premium plans to much fanfare and hubbub. No...

6 Jan 25

5 min read

By SBI Team Read More

Pricing

Pricing Committees | SBI Growth

In order to optimize prices, many companies are turning to pricing committees to help them develop and refine their pric...

6 Jan 25

4 min read

By SBI Team Read More

Pricing

Per User Pricing | Why It's Time to Change | SBI Growth

In the early 1990s USI said, “let there be the ASP” and at that very moment the cloud was born, fulfilling the dream of ...

6 Jan 25

4 min read

By SBI Team Read More

Pricing

When To Adjust Your Pricing | SBI Growth

Can you remember the last time you thought about changing your pricing plans? Maybe you don't want to change it because ...

6 Jan 25

5 min read

By SBI Team Read More

GTM Design & Structure

Subscription Model Examples | SBI Growth

The beauty of the subscription world is the compounding nature of the relationships. You acquire a customer, charge them...

6 Jan 25

7 min read

By SBI Team Read More

Pricing

What is a pricing audit? How pricing audits increase profitability

Let’s say you workout everyday. You take pride in your routine—two days a week on leg training, one day on biceps/tricep...

6 Jan 25

7 min read

By SBI Team Read More

Pricing

6 Must Read Quotes About Pricing Strategy | SBI Growth

We do our best to give great pricing advice, but it sometimes can be good to hear what other people have to say on the t...

6 Jan 25

3 min read

By SBI Team Read More

Pricing

Understanding Geographical Pricing | SBI Growth

There are many factors that go into a successful pricing strategy. For SaaS businesses, pricing based on the target audi...

6 Jan 25

5 min read

By SBI Team Read More

Pricing

What is a Pricing Matrix? | SBI Growth

Ah, pricing—the core of your business. Your pricing page is where the magic happens. It’s where you show your potential ...

6 Jan 25

1 min read

By SBI Team Read More

GTM Design & Structure

Product Bundling Basics & Examples | SBI Growth

Finding the perfect pricing strategy is a key component in maximizing your revenue as a SaaS company. One popular pricin...

6 Jan 25

5 min read

By SBI Team Read More

GTM Design & Structure

Revenue Optimization | Improve Revenue | SBI Growth

Revenue is good. Lots of revenue is great. Optimized revenue is better. Because the world of e-commerce is so restless, ...

6 Jan 25

9 min read

By SBI Team Read More

Pricing

Teardown Headspace & Calm Pricing | SBI Growth

Finding time to step back from your hectic day isn't easy. With so many things to do, and so many different ways to do t...

6 Jan 25

5 min read

By SBI Team Read More

Pricing

Price Sensitivity & How To Measure It | SBI Growth

Part of my job here at Price Intelligently is to chat with companies about improving their pricing strategies. During th...

6 Jan 25

5 min read

By SBI Team Read More

Pricing

Pricing Change Resources | SBI Growth

Many businesses have a two-fold problem with pricing: First, they don't spend enough time thinking about their pricing s...

6 Jan 25

7 min read

By SBI Team Read More

Insights

Building & Quantifying Buyer Personas | SBI Growth

"Know thy customer" might just be the first commandment of enlightened startups worldwide. The words have been featured ...

6 Jan 25

13 min read

By SBI Team Read More

Pricing

B2B Pricing Structure | SBI Growth

Selling to other businesses is a different ball game than selling to consumers, and requires different strategies across...

6 Jan 25

7 min read

By SBI Team Read More

Pricing

Pura’s New Pricing Strategy | SBI Growth

The company Pura created the world's first smart fragrance diffuser, a device that plugs into any outlet and can be full...

6 Jan 25

3 min read

By SBI Team Read More

Pricing

5 Steps to Successful Price Increases | SBI Growth

Jeanne Hopkins loves a good price increase, or so she told us during her talk at SaaSFest. As your product advances, you...

6 Jan 25

5 min read

By SBI Team Read More

Pricing

Different Types of Pricing Methods | SBI Growth

For a young company, choosing a pricing method and establishing your overall pricing strategy can be daunting - it's the...

6 Jan 25

6 min read

By SBI Team Read More

Pricing

Teardown of hims & Roman's Pricing Approach | SBI Growth

Today, Peter and I are talking about two competitors in the men's cosmetic and sexual health market, hims and Roman. Bot...

6 Jan 25

4 min read

By SBI Team Read More