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Pricing

Tearing Down Zendesk's Pricing | SBI Growth

Customer support is in many ways a thankless job. Zendesk has created a suite of products they hope can change that and ...

6 Jan 25

4 min read

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Pricing

Tearing Down Evernote's Pricing | SBI Growth

Pricing has always been an issue for Evernote. The notes app was one of the first incredibly successful freemium product...

6 Jan 25

4 min read

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Insights

Big Mac's Lessons on Global Economics and Your Pricing Strategy

A Big Mac is more than just the all-American burger. The mystery-meat riddled, artery-clogging extravaganza we’ve all ha...

6 Jan 25

3 min read

By SBI Read More

Pricing

Meal-Kit Delivery Pricing Teardown: Blue Apron vs. HelloFresh

“Yum, yum, in our tums.” Today on Pricing Page Teardown, we are all about food, glorious food, pitting the first mover i...

6 Jan 25

3 min read

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Insights

LinkedIn’s Premium Pricing Strategy | SBI Growth

Once more of the the outcast of the social network community compared to its more news making counterparts - Facebook, I...

6 Jan 25

4 min read

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Pricing

The Most Comprehensive Guide to SaaS Pricing Ever Written

At this point we've said this at least a thousand times: pricing is the highest impact lever on your business. Yet, we s...

6 Jan 25

3 min read

By SBI Read More

Insights

Patreon’s Pricing Strategy: Building Relationships and Revenue | SBI Growth

The subscription economy is here, and Patreon is leading the charge. Founded in 2013 by YouTuber and one-half of Pomplam...

6 Jan 25

4 min read

By SBI Read More

Pricing

Design the Best SaaS Pricing Page for Your Business | SBI

Your sales and marketing teams have fought tooth and nail to win the attention of every visitor. Your development team h...

6 Jan 25

5 min read

By SBI Read More

Pricing

Tearing Down the Pricing of Equinox and Planet Fitness | SBI Growth

Time to hit the gym. To wrap season four of Pricing Page Teardown, we're looking at two different players in the fitness...

6 Jan 25

6 min read

By SBI Read More

Pricing

The Impact of Overpricing and Underpricing: A Peanut Butter Story

When buying a product or service, we all have one main goal: we want to get our money’s worth. This commonality amongst ...

6 Jan 25

3 min read

By SBI Read More

Pricing

Lessons Learned From My TaskRabbit Pricing Strategy | SBI Growth

I’d never really thought about pricing anything until I joined an online labor auctioning website called TaskRabbit. Ess...

6 Jan 25

5 min read

By SBI Read More

Pricing

Velocity Pricing: Is It a Winning Strategy?

The pricing strategy that you choose plays an important role in determining how profitable your business will be. You ow...

6 Jan 25

5 min read

By SBI Read More

Pricing

Microsoft's Pricing Is Terrible: Office 365 vs. G-Suite

Today, we're digging into the pricing strategies for arguably two of the biggest names in technology: Microsoft and Goog...

6 Jan 25

5 min read

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Insights

Tearing Down the Pricing of Fox Nation and MSNBC

In this week's edition of Pricing Page Teardown, we compare subscription services from two news sources on opposite side...

6 Jan 25

4 min read

By SBI Read More

Pricing

Box vs Dropbox: How Storage Titans Dominate Markets | SBI

Founded in 2007 and currently doing $1.1 billion in revenue with a market cap of $11 billion, Dropbox is the prosumer ch...

6 Jan 25

5 min read

By SBI Read More

GTM Design & Structure

The New York Times' Bundling Strategy | SBI Growth

Briefing The best bundles minimize SuperFan overlap and maximize CasualFan overlap. In practice, this means the best bun...

6 Jan 25

4 min read

By SBI Read More

Pricing

The Best Pricing Tool for Your Subscription Business: Tips & Options

Pricing isn’t about numbers; it’s about knowing. In a fast, complex, changing world, businesses need both knowledge and ...

6 Jan 25

6 min read

By SBI Read More

Pricing

What Can We Learn From Healthcare Pricing Strategies? | SBI Growth

When I broke my elbow in late 2012, I had no clue how expensive health care was to the average consumer. I had insurance...

6 Jan 25

5 min read

By SBI Read More

Pricing

Comcast's Appalling Pricing Strategy | SBI Growth

It’s no secret that Comcast blows. Many of us are forced to pay top dollar for Comcast’s unbreakable cable TV and intern...

6 Jan 25

5 min read

By SBI Read More

Pricing

Shopify's Smart Pricing Strategy | SBI Growth

E-commerce company Shopify helps entrepreneurs set up shop and sell products in online and brick-and-mortar stores. Foun...

6 Jan 25

4 min read

By SBI Read More

Insights

SaaS Pricing Teardown: HubSpot's Pricing Strategy | SBI Growth

Pricing is the center of your business. Everything you do, from copywriting to creating a local SEO strategy to providin...

6 Jan 25

9 min read

By SBI Read More

Insights

Outcomes-Based Pricing: Understand Where Customers See Value | SBI

What is outcome-based pricing? Outcome-based pricing is when prices of a product are based on perceived value, and not c...

6 Jan 25

5 min read

By SBI Read More

Pricing

Tearing Down the Pricing of O'Reilly Media | SBI Growth

You’ve seen them before. The technical books on everything from Python programming to user mapping, Unix systems to sust...

6 Jan 25

5 min read

By SBI Read More

GTM Design & Structure

The Missing Ingredient: Quality Data | SBI Growth

If you pay for first-party survey data and you use this data to shape your pricing strategies, then you have to ask your...

6 Jan 25

5 min read

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Insights

UserVoice drives 14% increase in ACV | SBI Growth

UserVoice seamlessly gathers feedback, justifies decisions transparently, and fosters customer connections with their us...

6 Jan 25

5 min read

By SBI Read More

Pricing

Consumption-based Pricing Model Guide | SBI Growth

Pricing is a headache for leaders of many software companies. And rightly so, as the suitable pricing model could be wha...

6 Jan 25

5 min read

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Insights

Netflix Pricing Plan Experiment | SBI Growth

More than two years after Netflix’s infamous price hike debacle, when CEO Reed Hastings created a PR disaster by unbundl...

6 Jan 25

5 min read

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Insights

Implementation Fee Benchmarks | SBI Growth

Ah, one of the great debates in SaaS: implementation fees. For the uninitiated, implementation fees are essentially an e...

6 Jan 25

2 min read

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Insights

Pricing Teardown of Slack | SBI Growth

Slack: Where work happens. More and more, that value statement is true. There are an estimated 50,000+ paying teams on S...

6 Jan 25

4 min read

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Insights

Pricing Teardown of Financial Times & WSJ | SBI Growth

With the global economy looking jittery for 2019 and fake news still surviving and thriving, reliable sources of financi...

6 Jan 25

5 min read

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Insights

SaaS Product-Market Fit | SBI Growth

You're too focused on product-market fit. You can't grow a successful company without product-market fit. Yet, Brian Bal...

6 Jan 25

6 min read

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Insights

Monetization for SaaS Growth | SBI Growth

While acquisition can be a huge part of growth progression for your business, it definitely isn’t the only (or best in o...

6 Jan 25

4 min read

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Insights

Pricing An AI Product | SBI Growth

As AI tools and solutions surge into mainstream use, pricing these revolutionary products remains a perplexing challenge...

6 Jan 25

7 min read

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Insights

Complete Guide to Economy Pricing | SBI Growth

Whether you know it or not, you've encountered the economy pricing model. It's why you buy generic cola instead of Coke....

6 Jan 25

3 min read

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Insights

2023 Pricing Benchmark Report | SBI Growth

In fact, over 94% of B2B SaaS pricing leaders update pricing and packaging at least once per year, with almost 40% updat...

6 Jan 25

1 min read

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Understanding Pricing Analysts | SBI Growth

Pricing analysts collaborate with organizations that employ some form of a recurring revenue model to test various hypot...

6 Jan 25

3 min read

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Resources

Pricing Structures & Examples | SBI Growth

Here at SBI, we’re pretty keen on pricing. We’re always available to talk about pricing. Doesn’t matter who you are or w...

6 Jan 25

8 min read

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Resources

Subscription-based Pricing & Business Models

Subscription-based pricing models continue to become a major part of modern software sales. The model has become one of ...

6 Jan 25

8 min read

By SBI Read More