SBI BlogRevenue Growth Insights

A new direction for the Apple of Fitness When you hear Peloton, you probably think of this: Which makes sense. Equipment...

If you haven’t actually used Cameo by now, you’ve probably heard of it. The app allows anyone to get brief, personalized...

Zoom's freemium decision tree By now, we’re all familiar with Zoom. Perhaps too familiar... While their path to video-co...

Features don’t sell products. Value propositions do. Granted, the features are the means to value and keep me around, bu...

In my time at Google, I only once spoke to Eric Schmidt. But that one conversation changed my life. Talking about the fu...

Think about your first cup of coffee of the day. Whether it's a drip mug at home, a Starbucks cold brew on the way to wo...

Note: This post utilizes data from one of our customers, SmartBear Software. We'd like to thank Jeanne Hopkins, their CM...

Note: This is the first in our "They're leaving money on the table" series, where we actually test out and find which co...

As consumers shift to using more and more subscription services than they have in the past, businesses are looking for a...

Briefing The best bundles minimize SuperFan overlap and maximize CasualFan overlap. In practice, this means the best bun...

During 2011, digital music service Spotify doubled their paying customers to more than six million and earned a whopping...

If you pay for first-party survey data and you use this data to shape your pricing strategies, then you have to ask your...

Homejoy is gone. The headlines might be about legal problems, but at the heart of its demise was a fundamental error cou...

A quick note on Price Intelligently: Our strategists have seen inside of more subscription companies than anyone else on...

As you move into the new year and begin taking stock of your business and planning out for the rest of the year, it’s im...

At each step in your funnel, you’re at a different stage of the customer journey, each managed by a different team. When...

When a customer commits to spending money with you how do you label that cash? Revenue? Nope. You can't call it revenue ...

What are buyer personas? Buyer personas (also called marketing personas) are research-based representations of your idea...

Last week, famed dating app Tinder swiped right into their first foray into premium plans to much fanfare and hubbub. No...

The beauty of the subscription world is the compounding nature of the relationships. You acquire a customer, charge them...

Finding the perfect pricing strategy is a key component in maximizing your revenue as a SaaS company. One popular pricin...

Revenue is good. Lots of revenue is great. Optimized revenue is better. Because the world of e-commerce is so restless, ...

"Know thy customer" might just be the first commandment of enlightened startups worldwide. The words have been featured ...

Businesses need to know how changes in their product prices affect their income. Therefore, before you decide to either ...

Determining the value of financial securities involves making educated guesses. That's because unforeseen things do occu...

Today’s buying environment is full of complexities often unaccounted for by the suppliers. Buyers face rising costs, sta...

Commercial productivity has been stuck in neutral, hovering at 62-64% for several years and despite advancements in tech...

Driving GTM efficiency was the focus of this year’s annual planning webinar series. Optimizing your GTM strategy for eff...

From our most recent CEO Value Creation Pulse Report, we see that CEOs are reassessing their performance, with organizat...

Join us on for SBI’s Halloween Edition webinar on October 31st, 2024 at 12pm. Engage with Eric Estrella, Alicia Lee, and...

Buying friction disrupts the customer lifecycle and grinds deals to a halt. Buyers are continuously reconciling how thei...

Growth is often at the forefront of any value-creation strategy for many companies. While CEOs may successfully drive ra...

The reality faced by B2B organizations today is a challenging one: profitable growth is increasingly elusive, rising cos...

Many companies found themselves in a worst of both worlds situation in 2023, struggling to deliver growth while managing...

Moving into the latter half of 2024, growth leaders should consider starting the annual planning process for 2025 today....

Is your sales organization appropriately staffed, or are there gaps in your headcount? Many CFOs base their sales team s...

The second CEO's job often comes with immense responsibility and little guidance. Whether scaling up growth momentum or ...

For many growth leaders, inefficiencies in their value creation plan remain among the most significant hurdles toward th...

In today's fast-paced sales environment, technology significantly enhances prospecting capabilities. Thanks to auto-dial...

For commercial leaders looking to make 2024 their benchmark year, winning over buyers seems increasingly difficult. They...

Growing business in existing accounts is critical to achieving your team’s long-term sales success. According to Forbes ...

An improving economic outlook for 2024 presents a golden opportunity for CEOs to capitalize on rising demand: 87% of sur...

CEOs have set the stage for success in 2024 with a solid growth strategy, but they need their talent to be ready to exec...

52% of surveyed CEOs report accelerating demand into the start of the year, with many more prioritizing growth as a core...

To reach significant growth goals, CEOs have many factors to consider before making their next move. Yet from our observ...

Every quarter, SBI conducts surveys to learn how CEOs and other C-level executives are planning for value creation and a...

Every quarter, SBI hosts a series of Executive Growth Forums where leading executives (CEOs, CROs, Presidents, CCOs, COO...

Recruitment is a key component of any company’s initiative to build up talent in their organization, but without any cle...

If you have been following our podcast and latest blogs, you would have heard many of our experts talk about how talent ...

CEOs want to retain the playmakers and managers that have proven themselves in the past. But for many companies, their t...