Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

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Episode :
Can Bundling Take Xero to Zero?

  • Featuring
  • 6 Jan 25
  • 10 min espisode

In this episode, we're talking about Xero—beautiful accounting software and one of the fastest growing SaaS companies in the world. Find out what they're doing right, and what are they doing wrong, with their monetization strategy.

Episode :
Time Magazine | Making a Massive Pricing Mistake

  • Featuring
  • 6 Jan 25
  • 9 min espisode

In this episode, Patrick Campbell takes a deep dive into Time Magazine's pricing strategy for their digital subscriptions, dissecting the good, the bad, and the areas ripe for improvement.

Episode :
Can Netflix Stay Relevant in a Competitive Streaming Market?

  • Featuring
  • 6 Jan 25
  • min espisode

In this episode of Pricing Page Teardown, we're talking about Netflix, a company that's done the impossible time and again. But can they overcome their biggest challenge yet? 

Episode :
ClickUp Pricing Strategy | One App to Replace Them All

  • Featuring
  • 6 Jan 25
  • min espisode

In this episode, Patrick Campbell conducts a comprehensive review and analysis of ClickUp's pricing strategy, highlighting its strengths and uncovering areas for potential improvement, such as freemium, discounting practices, and localization

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