Webinars

Fuel your organization's growth through actionable plans rooted in commercial strategy. Our curated Webinars provide personalized roadmaps, fostering alignment, focus, and enhanced productivity.

Upcoming Webinars

  • Date

    Event name

    Speaker

    Focus

  • Oct 31

    Driving GTM Efficiency through Increased Productivity​

    Tony Erickson, Eric Estrella & Alicia Lee

    Annual Planning

  • Nov 21

    The New Era of Commercial Differentiation – Helping Buyers Make Headway

    Nick Toman & Bryan Kurey

    Sales

Embark on previous webinars

Watch on Demand: Driving GTM Efficiency through Optimizing Talent​

  • Featuring Tony Erickson, Eric Estrella & Alicia Lee
  • 24 Sep 24
  • 30 min episode

To fully equip your organization with a detailed guide on annual planning to drive successful revenue growth in 2025, we continue our webinar series with the next step in our annual planning methodology.

In this third webinar of our five-part series, join SBI Senior Partners, Tony Erickson and Eric Estrella, and SBI Chief Consulting Officer, Alicia Lee, as they discuss ways to improve efficiency at the GTM talent level. Topics in this webinar will cover:

- Optimizing organizational design
- Top performing seller competencies and skills
- Driving performance through good compensation plans

 

Watch on Demand

Watch on Demand: Coaching Your Team Out of a Sales Slump

  • Featuring Ray Makela & Norman Behar
  • 18 Sep 24
  • 61 min episode

Is your sales team missing targets? Watch our webinar to discover SBI's research on buyer friction and how to coach your team out of a slump using AI. Learn to improve prospecting, refine sales conversations, and align solutions with customer needs.

Ray Makela, Managing Director, Talent Development, shared how AI can boost skills development and performance. This session is ideal for enablement leaders looking to empower their sales teams with AI-driven tools for sustained success.

Key topics include:

AI for prospecting and finding new opportunities
AI-driven call planning for better customer insights
Aligning solutions with customer needs using AI predictions

 

Watch on Demand

Watch on Demand: Driving GTM Efficiency through Optimal Commercial Coverage

  • Featuring Tony Erickson, Eric Estrella & Alicia Lee
  • 29 Aug 24
  • 32 min episode

With annual planning in full swing, we are continuing the conversation to arm you and your teams with a comprehensive guide to building a successful and agile revenue plan to deliver desired results in 2025.

In the second webinar of our five-part series, SBI Senior Partners Tony Erickson and Eric Estrella discuss best practices to understand which customers and prospects are likely to generate the most revenue in the coming year. As well as determine the number of people and roles required to execute the plan effectively. In this webinar, we share how to:  

- Prioritize accounts and determine future spend  
- Identify and capture market opportunities

 

Watch on Demand

Watch on Demand: 5 Things to Know So You Don't Get Planning Wrong

  • Featuring Tony Erickson, Eric Estrella & Alicia Lee
  • 27 Jun 24
  • 51 min episode

One of the biggest questions on the minds of Boards and GTM leaders is whether or not they are deploying GTM resources properly.

During this webinar, SBI Senior Partners, Tony Erickson and Eric Estrella, are joined by SBI's Chief Consulting Officer, Alicia Lee, to share what the fastest growing companies are doing right in commercial efficiency. They will talk about what Boards expect, implications of commercial efficiency, and how to fix the potential missed expectations now.

The spoiler alert is that most companies are not efficient and much of that inefficiency is due to delayed planning.

 

Watch on Demand

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