SBI BlogRevenue Growth Insights

GTM Design & Structure

CCOs Are Appointed 2.2X More Than CROs and CMOs. Why?

While the position of the Chief Commercial Officer (CCO) has been around for some time, it is witnessing an upswing in a...

8 Jun 21

2 min read

By Ray Makela Read More

Marketing

Will You Have Enough Leads in the Funnel to Make Your Number?

Marketers are increasingly held responsible for contributing to revenue. With that, CMOs need to carefully plan realisti...

28 May 21

3 min read

By SBI Team Read More

Customer Success

Key Account Management: Avoiding the “Bow-Tie” Resource Approach

The questions are: How are your resources aligned? Are they the right resources? Are you single-threaded within the acco...

28 May 21

2 min read

By John Staples Read More

GTM Design & Structure

Are You Listening? Many Customers Prefer Inside Sales

Determine what type of reps you need, and the best organizational chart for you. Fight the urge to ignore Inside Sales b...

28 May 21

2 min read

By SBI Team Read More

GTM Design & Structure

Virtual Selling: A New Era Is Upon Us

Face-to-face selling is over, how will you arm your sales organization to effectively sell in this new environment? Rece...

28 May 21

4 min read

By Austin Kline Read More

Customer Success

Touchpoint Analysis - Your Key to Unlocking the Secrets of the Customer Journey

The Customer is growing more important for all sellers in today’s digital selling motion and customer service environmen...

28 May 21

3 min read

By SBI Team Read More

GTM Design & Structure

The 5 components of a Channel Management Strategy

Cover the market completely with direct and indirect sales channels. It sounds crazy that your channel management strate...

27 May 21

1 min read

By Andrew Urteaga Read More

GTM Design & Structure

SPIN Selling Mistakes and How to Fix Them

Today we are discussing how to develop your sales strategy. To demonstrate how we need to sell today, we are going to bu...

27 May 21

2 min read

By Andrew Urteaga Read More

GTM Design & Structure

Three Sales Demo Disasters and How to Avoid Them

At SBI, our consultants sit through hundreds of Demos per year as part of our Go-to-Market consulting where we view exis...

27 May 21

3 min read

By SBI Team Read More

GTM Design & Structure

The Optimal Sales Manager to Rep Ratio

To the contrary, other organizations have cut back on sales reps due to economic conditions and kept Sales Management in...

27 May 21

2 min read

By Scott Gruher Read More

GTM Design & Structure

Top 3 Sales Strategy Priorities of CEOs

President of Sales demonstrates how to leverage the top sales strategies of CEOs to drive revenue growth and run a consi...

27 May 21

1 min read

By Matt Sharrers Read More

Marketing

Start Here to Create a Strong Marketing Operations Plan

Empower your marketing team to do their best work. Remove Marketing’s non-program responsibilities and streamline those ...

27 May 21

2 min read

By Scott Gruher Read More

GTM Design & Structure

7 Key CFO Metrics You Should Use to Evaluate GTM Strategy

How do you know if your go-to-market (GTM) plan will succeed? Evaluating the effectiveness of a GTM strategy and the tea...

27 May 21

3 min read

By Ray Makela Read More

GTM Design & Structure

The CEOs 4 Most Common Go-to-Market Mistakes

Discover how top-growth CEOs sidestep four major pitfalls in going to market. Agility and willingness to iterate rapidly...

27 May 21

7 min read

By Matt Sharrers Read More

GTM Design & Structure

The True Cost of Keeping "C" Players

Do you know who your C Players are in your Sales Organization? Making your number might depend on it. Your C Players Are...

27 May 21

3 min read

By SBI Team Read More

Accelerating Growth Through a High-Performance Sales Culture

Culture—the ultimate 21st-century corporate buzzword. Most agree it’s important, some understand why, but very few sales...

17 May 21

3 min read

By SBI Team Read More

Sales

Building, Retaining, and Developing a Modern Salesforce

To say your salesforce is changing is an understatement. Not only have there been shifts in adapting to a new virtual wo...

15 May 21

1 min read

By SBI Team Read More

Coaching & Training

Psychology of a Successful Salesperson

Here’s a post one of my colleagues recently made on LinkedIn after a long day of prospecting: “Today, I made 114 calls. ...

14 May 21

2 min read

By David Jacoby Read More

Coaching & Training

Student Perspectives on Online, Collaborative Sales Training

The expansion of online, collaborative learning is one of the most exciting evolutions to come out of the challenges of ...

30 Apr 21

2 min read

By Ray Makela Read More

Coaching & Training

Sales Training That Sticks: Five Key Success Factors

Sales organizations continue to invest in sales training but are often challenged when it comes to demonstrating that th...

26 Apr 21

3 min read

By Norman Behar Read More

GTM Design & Structure

What Every CEO Should Know About Their Data and Why They Should Care

CEOs often get lost in data while trying to decide what's working, if there is too much, or if it's even correct. But ev...

25 Apr 21

1 min read

By Matt Sharrers Read More

Coaching & Training

Selling to the Enterprise Customer vs. the SMB Market

One of the biggest challenges for a sales organization is moving upmarket. For example, if you target the small- and med...

21 Apr 21

2 min read

By David Jacoby Read More

Coaching & Training

4 Key Leadership Mindsets for Your Sales Team's Success

Sales leaders often achieved their position based on their individual success and personal attributes. But when their ro...

8 Apr 21

3 min read

By Ray Makela Read More

Coaching & Training

What I Learned Talking to 53 Sales Managers

Last week, I surveyed 53 sales managers, asking them, among other things, what essential skills their top-performing sal...

31 Mar 21

2 min read

By David Jacoby Read More

Coaching & Training

What Ted Lasso Can Teach Us About Leading a Sales Team

“I think that’s what it’s all about: embracing change and being brave.” While this line is very applicable to the events...

27 Mar 21

3 min read

By Ray Makela Read More

Coaching & Training

Improve Pipeline Management & Increase Win Rates

Managing your team’s sales pipeline is both an art and a science – and that’s why it’s one of the most challenging aspec...

18 Mar 21

2 min read

By Norman Behar Read More

Marketing

How Marketing Leaders Are Supporting Acquisition, Nurture, and Retention

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Le...

9 Mar 21

3 min read

By Hunter Benson Read More

Coaching & Training

6 Ways to Encourage Your Customer to Keep Talking

Early in the sales process, typically during discovery, it’s critical to learn as much about your customer’s issues, con...

5 Mar 21

2 min read

By David Jacoby Read More

Article

The 5 P’s of Sales Talent Motivation and Retention

The most difficult challenge leaders will face in 2021 is motivating personnel. Even with a new prospect or a new projec...

2 Mar 21

3 min read

By Anthony Erickson Read More

Coaching & Training

The Sales Manager's Role in Building a High-Performance Team

Hiring isn’t an exact science. Sometimes you think you have identified the perfect sales candidate, and it doesn’t pan o...

26 Feb 21

3 min read

By Ray Makela Read More

Coaching & Training

Selling: It’s Not as Simple as ABC

Sales leaders often express that their sales teams need to close more business. While these leaders may be frustrated wi...

19 Feb 21

2 min read

By Norman Behar Read More

Coaching & Training

You Had a Great Sales Kickoff Meeting – What Now?

The typical in-person Sales Kickoff (SKO) looked very different this year – and that isn’t necessarily a bad thing. In f...

5 Feb 21

2 min read

By Ray Makela Read More

Video

Advisory Board Learnings From Global Sales Leaders

At SBI’s most recent Sales Advisory Board meeting, market leaders from a variety of industries came together in a virtua...

30 Jan 21

1 min read

By Matt Sharrers Read More

Sales

Using Data to Drive Sales Strategy and Execution

As the calendar has turned to 2021, top-tier NFL teams are preparing for deep runs in the playoffs. Others are going bac...

28 Jan 21

2 min read

By Adam Sheehan Read More

Coaching & Training

What Do My Sales Reps Do All Day?

One universal challenge of managing a remote sales team can be summed up with the simple question, “What do my sales rep...

26 Jan 21

2 min read

By Norman Behar Read More

Coaching & Training

4 Simple Steps to Positive Meetings with Key Executives

It’s harder than ever to reach senior executives. The usual protections provided by gatekeepers are still there—but now ...

22 Jan 21

3 min read

By Ray Makela Read More

Coaching & Training

Three Relationships You Must Build for Sales Success

Stop me if this sounds familiar: Your salesperson tells you that the first meeting with the major account was a success....

11 Dec 20

2 min read

By David Jacoby Read More

Coaching & Training

Going From Virtual Training to Collaborative Learning

COVID-19 has accelerated the move from traditional classroom-based sales training to virtual training. Participants' exp...

9 Dec 20

2 min read

By Ray Makela Read More

Coaching & Training

Use These 6 Persuasion Principles to Improve Your Selling

While COVID-19 has forced sales organizations to make a dramatic shift towards selling virtually, it hasn’t changed huma...

16 Nov 20

2 min read

By David Jacoby Read More

Coaching & Training

How To Create Effective & Engaging Virtual SKO

For decades, the annual Sales Kickoff (SKO) has served as the premier event for companies to bring their sales teams tog...

26 Oct 20

2 min read

By Norman Behar Read More