In this episode of DTC Priced Right we're taking a look at Bulletproof—a company disrupting not only the traditional coffee industry, but the health and wellness market as well.

This week we're going to learn a lot from a company that actually took on the pink tax. The pink tax is essentially a strategy that charges more for products marketed specifically toward women than those marketed for men, despite the products being identical. We're talking about Billie.

In this episode of DTC Priced Right we're talking about Art of Sport, a unisex line of body and skin care products marketed toward athletes and represented by athletes.

In this episode of DTC Priced Right we're talking about Soylent, an innovator in the meal replacement market now valued in the billions.