Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

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Episode :
Peloton’s Pricing Strategy: Lessons in Packaging and Retention

  • Featuring
  • 6 Jan 25
  • min espisode

We're taking a look at the pricing strategy behind Peloton, one of the most powerful fitness brands in the world. We're breaking down whether or not their packaging, billing and term optimization is doing some heavy lifting

Episode :
Hey.com: A Bold & Opinionated Approach to Pricing

  • Featuring
  • 6 Jan 25
  • min espisode

The founders of email provider Hey.com are taking aim at a service long dominated by Google, and they're doing it with a premium price tag. Will anyone pay for a service we've all gotten for free for as long as we can remember?

Episode :
Should Twitter Offer a Subscription Service?

  • Featuring
  • 6 Jan 25
  • min espisode

We break down whether or not Twitter should have a subscription.

Episode :
Is Zoom Becoming Too General?

  • Featuring
  • 6 Jan 25
  • min espisode

Zoom has become a household term since the COVID-19 pandemic locked everyone into a work- from-home environment. But with a ton of competition in the video conferencing space, does Zoom have what it takes to remain the juggernaut in the industry?

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