Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

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Episode 1:
Pricing Tips: Pricing Best Practices

  • Featuring
  • 6 Jan 25
  • min espisode

In this episode, our expert pricing specialist breaks down the three golden rules for crafting a winning pricing page: simplicity, buyer persona alignment, and value-centricity.

Episode 2:
Pricing Tips: Legacy Pricing

  • Featuring
  • 6 Jan 25
  • min espisode

In this episode, our experts explore the delicate art of raising prices for both long-standing and new customers.

Episode 3:
Pricing Tips: Simple Value Metrics

  • Featuring
  • 6 Jan 25
  • min espisode

Simplifying value metrics is essential for creating a transparent and effective pricing strategy.

Episode 4:
Pricing Tips: Price Anchoring

  • Featuring
  • 6 Jan 25
  • min espisode

Price anchoring can be a powerful tool in guiding customers towards a specific tier or product.

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