Optimizing the revenue engine
McAfee needed to improve operating margins, but overstaffed functions and unproductive sellers presented new cost challenges. Expenditure was also above benchmarks with little return.
SBI collaborated with McAfee to conduct 8+ phases of GTM optimization workstreams over a 3-year period, delivered globally across all sales functions.
Software
Computer security and digital privacy solutions.
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$2.5B
Revenue
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1.8K+
Employees
The opportunities
- Five distinct cost reduction opportunities identified
- Multiple growth opportunities uncovered
Results
10
Days reduced from average sales cycleRelated capabilities / services involved
- Customer engagement
- Seller enablement