TIBCO evolved its GTM strategy over a period of three years with seven acquisitions yet saw a negative growth rate.
Whitespace identifiedThis consulting services company was facing declining growth YoY and needed to sharpen their go-to-market functions.
Increase in YoY pipeline generationDeclining revenue YoY and missed booking goals for six straight quarters caused the PE owners significant losses each year.
Estimated revenue upliftMcAfee needed to improve operating margins, but encountered ballooning costs within their GTM (Go-to-Market) functions.
Improvement in capital efficiency