Declining revenue causing yearly losses
Declining revenue and missing their bookings goals for six straight quarters saw Veritas’ PE owners lose $200M a year. Channel partners had little incentive to sell, and their product strategy was behind their competitors.
With SBI’s help, Veritas successfully executed on the identified opportunities, which involved hiring a new CMO to lead a best-in-class Marketing organizational structure and revising the channel model to incentivize new business.
Software
Data protection, application resilience, and data compliance and governance.
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$1.8B
Revenue
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7K+
Employees
The opportunities
- Identify and execute cost takeout opportunities
- Increase revenue retention
- Segment channel partners and revise channel strategy
- Revise entire marketing model
Results
$350M+
Cost takeoutRelated capabilities / services involved
- Cost takeout
- Marketing organizational structure
- Revenue marketing programs
- Compensation planning