Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

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Episode 15:
Getting It Right as a Second CEO

  • Featuring Mike Hoffman & Matt Sharrers
  • 18 Jun 24
  • 26 min espisode

Key Talking Points:

• How second CEOs differ from founder CEOs
• Why second CEOs can help a company scale better
• The right time for founder CEOs to make way for a new CEO

Episode 14:
The CEO’s Guide to Resilient Revenue Streams - Part #2

  • Featuring Mike Hoffman & Chris Cabrera
  • 14 May 24
  • 16 min espisode

Key talking points:

• Why sales reps game the compensation system
• How to capture more value from customer renewals
• Aligning CEO and board expectations of growth versus value

Episode 13:
The CEO’s Guide to Resilient Revenue Streams - Part #1

  • Featuring Mike Hoffman & Chris Cabrera
  • 7 May 24
  • 24 min espisode

Key talking points:

• Risks of solely focusing on achieving a high valuation
• Navigating the pendulum scenario of growth versus profitability
• How sales leaders can unintentionally hinder their talent’s success

Episode 12:
Marketing as a Key Revenue Driver

  • Featuring Mike Hoffman & Jeff Pedowitz
  • 20 Feb 24
  • 33 min espisode

Key Talking Points:

• Marketing as a cost-center vs. revenue generator
• Key dependencies to effective marketing
• How to design a holistic campaign model with sales functions

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