Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

Episode 7:
The Talk on Top-Line Growth

  • Featuring Mike Hoffman & Jake Silverman
  • 12 Dec 23
  • 27 min espisode

Key Talking Points:

• Factors affecting the value created by top-line growth in different contexts
• The value of skeptical opinions to keeping CEOs in check on key decisions
• Key themes for CEOs to consider in planning their 2024 growth strategy

Episode 6:
Big Returns from Customer Success - Part #1

  • Featuring Tony Erickson, BJ Schaknowski & Nicole Rogas
  • 28 Nov 23
  • 18 min espisode

Key Talking Points:

• How symplr continues to tell a consolidated brand story after 15 acquisitions
• The payoff of heavily investing in customer success, which reduces churn
• Hiring the right go-to-market talent that aligns with the company’s GTM strategy

Episode 5:
Empowering Sales with AI

  • Featuring Ray Makela & Conor Grennan
  • 7 Nov 23
  • 39 min espisode

Key Talking Points:

• Use cases for generative AI in Sales and how it augments various tasks
• Overcoming resistance to AI use, and key considerations such as data privacy
• Ideas for effective AI enablement, as well as other new use cases for AI

Episode 4:
Growth at Any Cost is Over

  • Featuring Mike Hoffman & Pilar Schenk
  • 24 Oct 23
  • 25 min espisode

Key Talking Points:

• The GTM levers that drive greater value generation in 2024
• How to better leverage commercial tech to increase sales efficiency
• What advancements the tech industry is making with generative AI

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