Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

Episode 12:
Pricing Tips: Secondary value metrics

  • Featuring
  • 6 Jan 25
  • min espisode

You've nailed your primary value metric, but have you considered the potential of incorporating a secondary value metric?

Episode 13:
Pricing Tips: Communicating Pricing Changes

  • Featuring
  • 6 Jan 25
  • min espisode

Communicating price changes can be a delicate process, but with the right approach, it can also build trust and reinforce customer relationships

Episode 14:
Pricing Tips: Price Localization

  • Featuring
  • 6 Jan 25
  • min espisode

Embracing localized pricing strategies can have a significant impact on customer satisfaction and revenue generation.

Episode 15:
Pricing Tips: Overages

  • Featuring
  • 6 Jan 25
  • min espisode

Unexpected charges or unrequested upgrades can jeopardize customer satisfaction and loyalty.

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