Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

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Episode 16:
Pricing tips: Free Trials

  • Featuring
  • 6 Jan 25
  • min espisode

Free trials can be a powerful tool for attracting new customers and boosting conversions, but determining the optimal trial duration can be challenging. 

Episode 17:
Pricing Tips: Pricing Committees

  • Featuring
  • 6 Jan 25
  • min espisode

Pricing committees play a crucial role in effectively managing pricing strategies within an organization.

Episode 18:
Pricing Tips: Freemium Models

  • Featuring
  • 6 Jan 25
  • min espisode

Freemium models have proven to be an effective strategy for attracting early adopters and increasing revenue opportunities through upselling and cross-selling.

Episode 19:
Pricing Tips: Discounting

  • Featuring
  • 6 Jan 25
  • min espisode

Discounts are often used as a tool to increase customer acquisition in the SaaS industry, with the belief that customers will be willing to pay the full price once they recognize the value of the product. However, this strategy may sometimes prove counterintuitive to your end goal.

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