Pricing Tips - Tip 19: Discounting

Discounts are often used as a tool to increase customer acquisition in the SaaS industry, with the belief that customers will be willing to pay the full price once they recognize the value of the product. However, this strategy may sometimes prove counterintuitive to your end goal.

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In this episode, our experts discuss the pros and cons of discounting, exploring how to strike a balance between attracting new customers and maintaining profitability. Learn when to use discounts effectively, and when alternative strategies may be more beneficial to your business. With practical tips and real-life examples, this episode will help you navigate the discount dilemma and make informed decisions about your SaaS pricing strategy.