Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

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Episode 13:
Pricing Tips: Communicating Pricing Changes

  • Featuring
  • 6 Jan 25
  • min espisode

Communicating price changes can be a delicate process, but with the right approach, it can also build trust and reinforce customer relationships

Episode 14:
Pricing Tips: Price Localization

  • Featuring
  • 6 Jan 25
  • min espisode

Embracing localized pricing strategies can have a significant impact on customer satisfaction and revenue generation.

Episode 15:
Pricing Tips: Overages

  • Featuring
  • 6 Jan 25
  • min espisode

Unexpected charges or unrequested upgrades can jeopardize customer satisfaction and loyalty.

Episode 16:
Pricing tips: Free Trials

  • Featuring
  • 6 Jan 25
  • min espisode

Free trials can be a powerful tool for attracting new customers and boosting conversions, but determining the optimal trial duration can be challenging. 

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