Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

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Episode 20:
Pricing Tips: Value Metrics

  • Featuring
  • 6 Jan 25
  • min espisode

Value metrics are essential for optimizing your pricing strategy, but it's all too easy to get them wrong.

Episode 21:
Solving Problems with Product-Market Fit

  • Featuring Mike Hoffman & Lisa Johnston
  • 29 Oct 24
  • 26 min espisode

Key Talking Points:

• Where to start in dealing with problems in product-market fit
• How should Sales, Marketing, and Product Management work together
• Warning signs in poor GTM alignment that CEOs should look out for

Episode 20:
Boosting Commercial Efficiency with Customer Success Management and AI

  • Featuring Mike Hoffman & Nick Mehta
  • 28 Oct 24
  • 26 min espisode

Key Talking Points:

  • The role of customer success in driving commercial efficiency at Gainsight

  • AI's transformative impact on customer interactions.

  • How CEO’s can reevaluate business strategies for enhanced efficiency.

Episode SRG Podcast:
Navigating the Paradox of Innovation in Sales with AI

  • Featuring Ray A. Makela & Dr. Howard Dover
  • 27 Sep 24
  • 25 min espisode

Key talking points:

  • Understanding the paradox of innovation in sales and the challenges of adopting new technologies.
  • Balancing efficiency and effectiveness in sales with the help of AI.
  • Exploring the potential of AI to enhance sales conversations and boost productivity.
  • Highlighting the critical role of business acumen and human skills in the age of AI.

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