Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

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Episode :
Does Freeletics' Pricing Strategy Need a Workout?

  • Featuring
  • 6 Jan 25
  • min espisode

In this episode, Patrick Campbell takes a deep dive into the controversial pricing strategy of Europe's leading fitness app, Freeletics, and suggests innovative ways they could rethink their pricing for better market positioning.

Episode :
Miro's Pricing Strategy Unmasked

  • Featuring
  • 6 Jan 25
  • min espisode

Patrick Campbell delves into Miro's background, critically analyzes its pricing page, and offers key takeaways on its freemium model, education plan, add-ons, and the importance of price localization.

Episode :
Is Dialpad Phoning in their Pricing?

  • Featuring
  • 6 Jan 25
  • min espisode

Dialpad is an A.I. driven communications app with a lot to offer, but their pricing needs a bit of work. We're talking about fixing up their positioning, add on strategy and internationalization.

Episode 1:
Pricing Tips: Pricing Best Practices

  • Featuring
  • 6 Jan 25
  • min espisode

In this episode, our expert pricing specialist breaks down the three golden rules for crafting a winning pricing page: simplicity, buyer persona alignment, and value-centricity.

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