Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.
Patrick Campbell delves into Miro's background, critically analyzes its pricing page, and offers key takeaways on its freemium model, education plan, add-ons, and the importance of price localization.
Dialpad is an A.I. driven communications app with a lot to offer, but their pricing needs a bit of work. We're talking about fixing up their positioning, add on strategy and internationalization.
In this episode, our expert pricing specialist breaks down the three golden rules for crafting a winning pricing page: simplicity, buyer persona alignment, and value-centricity.
