Aligning Your Brand and Digital Presence for Success    

In this episode of The Climb podcast, our host Cliff Simon is joined by Will Allred, Co-Founder of Lavender, to talk through developing messaging that aligns with the goals of the brand in order to build a cohesive story through digital presence, brand identity, and in-person events.  

With a strong focus on the value of building a strong personal and brand identity, Cliff and Will outline the evolving nature of social media and strategies to drive engagement.  

Key Takeaways:

• Overall goal is to educate the market, establish brand identity, and become top of mind in consumers. 

• Consider: How many logical steps does your audience have to make to tie your content to your brand. 

• Marrying the brands digital presence with in-person interactions is essential.  

Featuring: