From Training to Transformation

When your market is mature and hypercompetitive, standing still is the fastest way to fall behind. In this episode, SBI Managing Director Ray Makela speaks with Bart Freedman, Vice President of Sales at Biamp, about what it takes to evolve a sales organization that was successful but no longer competitive. 

Buyers weren’t interested in product demos anymore. They wanted to talk about outcomes. To stay ahead, Biamp rebuilt how their global team sells, learns, and improves. Through customized training, embedded tools, and SBI’s Collaborative Learning Experience (CLX) platform, Biamp created lasting behavior change — and saw a 30% lift in seller confidence. 

Tune in as Ray and Bart unpack how Biamp’s transformation turned sales training into a growth system built for scale. 

Key Talking Points:

•  How Biamp shifted from product demos to value conversations

• Why facilitator experience determines training success

• How the CLX platform drove global engagement and adoption

• What made tools stick in daily sales rhythms

• Why treating enablement as a system—not a sprint—fuels sustained growth 

Featuring: