Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

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Episode :
ClickUp Pricing Strategy | One App to Replace Them All

  • Featuring
  • 6 Jan 25
  • min espisode

In this episode, Patrick Campbell conducts a comprehensive review and analysis of ClickUp's pricing strategy, highlighting its strengths and uncovering areas for potential improvement, such as freemium, discounting practices, and localization

Episode :
Mission Metric or Mission Impossible?

  • Featuring
  • 6 Jan 25
  • min espisode

Can Shopify Grow for 100 years?

Episode :
Does Freeletics' Pricing Strategy Need a Workout?

  • Featuring
  • 6 Jan 25
  • min espisode

In this episode, Patrick Campbell takes a deep dive into the controversial pricing strategy of Europe's leading fitness app, Freeletics, and suggests innovative ways they could rethink their pricing for better market positioning.

Episode :
Miro's Pricing Strategy Unmasked

  • Featuring
  • 6 Jan 25
  • min espisode

Patrick Campbell delves into Miro's background, critically analyzes its pricing page, and offers key takeaways on its freemium model, education plan, add-ons, and the importance of price localization.

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