Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

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Episode 18:
Pricing Tips: Freemium Models

  • Featuring
  • 6 Jan 25
  • min espisode

Freemium models have proven to be an effective strategy for attracting early adopters and increasing revenue opportunities through upselling and cross-selling.

Episode 19:
Pricing Tips: Discounting

  • Featuring
  • 6 Jan 25
  • min espisode

Discounts are often used as a tool to increase customer acquisition in the SaaS industry, with the belief that customers will be willing to pay the full price once they recognize the value of the product. However, this strategy may sometimes prove counterintuitive to your end goal.

Episode 20:
Pricing Tips: Value Metrics

  • Featuring
  • 6 Jan 25
  • min espisode

Value metrics are essential for optimizing your pricing strategy, but it's all too easy to get them wrong.

Episode 21:
Solving Problems with Product-Market Fit

  • Featuring Mike Hoffman & Lisa Johnston
  • 29 Oct 24
  • 26 min espisode

Key Talking Points:

• Where to start in dealing with problems in product-market fit
• How should Sales, Marketing, and Product Management work together
• Warning signs in poor GTM alignment that CEOs should look out for

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