Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

Filter by Topic

Episode 19:
Pricing Tips: Discounting

  • Featuring
  • 6 Jan 25
  • min espisode

Discounts are often used as a tool to increase customer acquisition in the SaaS industry, with the belief that customers will be willing to pay the full price once they recognize the value of the product. However, this strategy may sometimes prove counterintuitive to your end goal.

Episode 20:
Pricing Tips: Value Metrics

  • Featuring
  • 6 Jan 25
  • min espisode

Value metrics are essential for optimizing your pricing strategy, but it's all too easy to get them wrong.

Episode 21:
Solving Problems with Product-Market Fit

  • Featuring Mike Hoffman & Lisa Johnston
  • 29 Oct 24
  • 26 min espisode

Key Talking Points:

• Where to start in dealing with problems in product-market fit
• How should Sales, Marketing, and Product Management work together
• Warning signs in poor GTM alignment that CEOs should look out for

Episode 20:
Boosting Commercial Efficiency with Customer Success Management and AI

  • Featuring Mike Hoffman & Nick Mehta
  • 28 Oct 24
  • 26 min espisode

Key Talking Points:

  • The role of customer success in driving commercial efficiency at Gainsight

  • AI's transformative impact on customer interactions.

  • How CEO’s can reevaluate business strategies for enhanced efficiency.

Page

22 / 28

What’s next?

  • Air Date

    Guest

    Abstract

Want to join us?

Be our guest and join the discussions on how to create Go-To-Market value and accelerate growth.

Get in touch