Podcast
Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.
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Episode SRG Podcast:
Navigating the Paradox of Innovation in Sales with AI
- Featuring Ray A. Makela & Dr. Howard Dover
- 27 Sep 24
- 25 min espisode
Key talking points:
- Understanding the paradox of innovation in sales and the challenges of adopting new technologies.
- Balancing efficiency and effectiveness in sales with the help of AI.
- Exploring the potential of AI to enhance sales conversations and boost productivity.
- Highlighting the critical role of business acumen and human skills in the age of AI.
Episode SRG Podcast:
Enhancement of Sales Training through Innovative Methods
- Featuring Ray A. Makela, Adam Clay & Stefanie Boyer,
- 27 Sep 24
- 39 min espisode
Key talking points:
- Enhancing Sales Training: Utilizing AI to provide scalable, automated role-play scenarios for realistic practice.
- Improving Conversational Skills: Addressing global challenges in conversation design with consistent, qualified feedback from AI.
- Increasing Sales Effectiveness: Customizing training to fit business contexts, reducing ramp-up time, and boosting conversion rates.
- Innovative Learning Methods: Integrating learning science and game mechanics for engaging, practical, and beneficial sales training.
Episode 19:
How to Build a Successful Carve-out
- Featuring Mike Hoffman & Jeff Williams
- 20 Aug 24
- 29 min espisode
Key Talking Points:
• The three key focal points for starting out in a carve-out
• How understanding the operating model helps you make the right investments
• Ways to effectively drive ROI on go-to-market spend
Episode SRG Podcast:
Amplifying Human Sellers: The Role of AI in Sales
- Featuring Ray A. Makela & Andre Yee
- 9 Aug 24
- 39 min espisode
Key talking points:
- Why growth in sales capabilities must go beyond headcount
- How AI contributes to winning more accounts and shortening deal cycles
- Getting started with implementing AI and scaling effectively
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