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Pricing

Tearing Down the Pricing of Zoho and Freshworks | SBI Growth

Today we're looking at two small business juggernauts, Zoho and Freshworks. Both provide a suite of core features for ev...

6 Jan 25

5 min read

By SBI Read More

GTM Design & Structure

How Statisticians Will Shape the SaaS World | SBI Growth

In my time at Google, I only once spoke to Eric Schmidt. But that one conversation changed my life. Talking about the fu...

6 Jan 25

7 min read

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Pricing

Teardown: Pricing of FarmersOnly.com & Match.com | SBI Growth

Although Peter says he would prefer Match.com since he's from the city, both agreed they would invest in FarmersOnly as ...

6 Jan 25

6 min read

By SBI Read More

Insights

Tearing Down Grammarly's Pricing Strategy | SBI Growth

First impressions last a lifetime, just like misspellings, erroneously addressed greetings, and missing commas—that's wh...

6 Jan 25

5 min read

By SBI Read More

Pricing

Photography Teardown: Pricing of SmugMug & Flickr | SBI Growth

With a camera in every pocket, we can all be Ansel Adams. While some of us are happy to take the odd selfie, others are ...

6 Jan 25

4 min read

By SBI Read More

Shows

Why Peter Drucker Is Wrong About Price-Based Costing | SBI Growth

The early 1990s saw the stumbles of giants like General Motors and IBM. In response, business management authority Peter...

6 Jan 25

6 min read

By SBI Read More

Pricing

Teardown of World of Warcraft & Fortnite Pricing | SBI

Quick author's note: This episode was released inadvertently the same day as the tragic terrorist attack in New Zealand ...

6 Jan 25

4 min read

By SBI Read More

Insights

Rent the Runway Price Page Teardown | SBI Growth

If you want to see a company that understands how the subscription model works, look no further than Rent the Runway. Th...

6 Jan 25

4 min read

By SBI Read More

GTM Design & Structure

Tearing Down Subscription Coffee: Worth It? | SBI Growth

Think about your first cup of coffee of the day. Whether it's a drip mug at home, a Starbucks cold brew on the way to wo...

6 Jan 25

6 min read

By SBI Read More

GTM Design & Structure

Is the Name of Your Freemium Offer Losing You Revenue? | SBI Growth

Note: This post utilizes data from one of our customers, SmartBear Software. We'd like to thank Jeanne Hopkins, their CM...

6 Jan 25

4 min read

By SBI Read More

GTM Design & Structure

How Groupon Loses $1,117,808 Every Single Day | SBI Growth

Note: This is the first in our "They're leaving money on the table" series, where we actually test out and find which co...

6 Jan 25

5 min read

By SBI Read More

Insights

SoulCycle vs. Peloton: Comparing Bike Pricing Models | SBI

SoulCycle kick-started a national spinning craze. Its many imitators and acquisition by Equinox earned it a high-profile...

6 Jan 25

6 min read

By SBI Read More

Pricing

Why Your Secret Pricing Strategy Might Be Overrated | SBI

At Price Intelligently we field all kinds of questions, from the how to set up a value based pricing strategy all the wa...

6 Jan 25

4 min read

By SBI Read More

Pricing

Tearing Down the Pricing of Busuu & Duolingo | SBI Growth

Both Busuu and Duolingo are huge players in the language learning market. Duolingo is arguably the more popular platform...

6 Jan 25

5 min read

By SBI Read More

Pricing

Tearing Down YouTube Premium's Pricing Strategy | SBI Growth

Gone on a YouTube binge lately? Fallen down the rabbit-hole of celebrity interviews, cat compilations, or music videos f...

6 Jan 25

4 min read

By SBI Read More

GTM Design & Structure

Is Rundle the Future of Subscription-Based? | SBI Growth

As consumers shift to using more and more subscription services than they have in the past, businesses are looking for a...

6 Jan 25

6 min read

By SBI Read More

Pricing

Tearing Down Zendesk's Pricing | SBI Growth

Customer support is in many ways a thankless job. Zendesk has created a suite of products they hope can change that and ...

6 Jan 25

4 min read

By SBI Read More

Pricing

Tearing Down Evernote's Pricing | SBI Growth

Pricing has always been an issue for Evernote. The notes app was one of the first incredibly successful freemium product...

6 Jan 25

4 min read

By SBI Read More

Insights

Big Mac's Lessons on Global Economics and Your Pricing Strategy

A Big Mac is more than just the all-American burger. The mystery-meat riddled, artery-clogging extravaganza we’ve all ha...

6 Jan 25

3 min read

By SBI Read More

Pricing

Meal-Kit Delivery Pricing Teardown: Blue Apron vs. HelloFresh

“Yum, yum, in our tums.” Today on Pricing Page Teardown, we are all about food, glorious food, pitting the first mover i...

6 Jan 25

3 min read

By SBI Read More

Insights

LinkedIn’s Premium Pricing Strategy | SBI Growth

Once more of the the outcast of the social network community compared to its more news making counterparts - Facebook, I...

6 Jan 25

4 min read

By SBI Read More

Pricing

The Most Comprehensive Guide to SaaS Pricing Ever Written

At this point we've said this at least a thousand times: pricing is the highest impact lever on your business. Yet, we s...

6 Jan 25

3 min read

By SBI Read More

Insights

Patreon’s Pricing Strategy: Building Relationships and Revenue | SBI Growth

The subscription economy is here, and Patreon is leading the charge. Founded in 2013 by YouTuber and one-half of Pomplam...

6 Jan 25

4 min read

By SBI Read More

Pricing

Design the Best SaaS Pricing Page for Your Business | SBI

Your sales and marketing teams have fought tooth and nail to win the attention of every visitor. Your development team h...

6 Jan 25

5 min read

By SBI Read More

Pricing

Tearing Down the Pricing of Equinox and Planet Fitness | SBI Growth

Time to hit the gym. To wrap season four of Pricing Page Teardown, we're looking at two different players in the fitness...

6 Jan 25

6 min read

By SBI Read More

Pricing

The Impact of Overpricing and Underpricing: A Peanut Butter Story

When buying a product or service, we all have one main goal: we want to get our money’s worth. This commonality amongst ...

6 Jan 25

3 min read

By SBI Read More

Pricing

Lessons Learned From My TaskRabbit Pricing Strategy | SBI Growth

I’d never really thought about pricing anything until I joined an online labor auctioning website called TaskRabbit. Ess...

6 Jan 25

5 min read

By SBI Read More

Pricing

Velocity Pricing: Is It a Winning Strategy?

The pricing strategy that you choose plays an important role in determining how profitable your business will be. You ow...

6 Jan 25

5 min read

By SBI Read More

Pricing

Microsoft's Pricing Is Terrible: Office 365 vs. G-Suite

Today, we're digging into the pricing strategies for arguably two of the biggest names in technology: Microsoft and Goog...

6 Jan 25

5 min read

By SBI Read More

Insights

Tearing Down the Pricing of Fox Nation and MSNBC

In this week's edition of Pricing Page Teardown, we compare subscription services from two news sources on opposite side...

6 Jan 25

4 min read

By SBI Read More

Pricing

Box vs Dropbox: How Storage Titans Dominate Markets | SBI

Founded in 2007 and currently doing $1.1 billion in revenue with a market cap of $11 billion, Dropbox is the prosumer ch...

6 Jan 25

5 min read

By SBI Read More

GTM Design & Structure

The New York Times' Bundling Strategy | SBI Growth

Briefing The best bundles minimize SuperFan overlap and maximize CasualFan overlap. In practice, this means the best bun...

6 Jan 25

4 min read

By SBI Read More

Pricing

The Best Pricing Tool for Your Subscription Business: Tips & Options

Pricing isn’t about numbers; it’s about knowing. In a fast, complex, changing world, businesses need both knowledge and ...

6 Jan 25

6 min read

By SBI Read More

Pricing

What Can We Learn From Healthcare Pricing Strategies? | SBI Growth

When I broke my elbow in late 2012, I had no clue how expensive health care was to the average consumer. I had insurance...

6 Jan 25

5 min read

By SBI Read More

Pricing

Comcast's Appalling Pricing Strategy | SBI Growth

It’s no secret that Comcast blows. Many of us are forced to pay top dollar for Comcast’s unbreakable cable TV and intern...

6 Jan 25

5 min read

By SBI Read More

GTM Design & Structure

Spotify's final song: Why Spotify is doomed

During 2011, digital music service Spotify doubled their paying customers to more than six million and earned a whopping...

6 Jan 25

6 min read

By SBI Team Read More

Pricing

Shopify's Smart Pricing Strategy | SBI Growth

E-commerce company Shopify helps entrepreneurs set up shop and sell products in online and brick-and-mortar stores. Foun...

6 Jan 25

4 min read

By SBI Read More

Insights

SaaS Pricing Teardown: HubSpot's Pricing Strategy | SBI Growth

Pricing is the center of your business. Everything you do, from copywriting to creating a local SEO strategy to providin...

6 Jan 25

9 min read

By SBI Read More

Insights

Outcomes-Based Pricing: Understand Where Customers See Value | SBI

What is outcome-based pricing? Outcome-based pricing is when prices of a product are based on perceived value, and not c...

6 Jan 25

5 min read

By SBI Read More

Pricing

Tearing Down the Pricing of O'Reilly Media | SBI Growth

You’ve seen them before. The technical books on everything from Python programming to user mapping, Unix systems to sust...

6 Jan 25

5 min read

By SBI Read More