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Marketing’s New Scoreboard: Net Revenue Retention

Most CMOs still measure success by pipeline, leads, and brand reach. That worked when budgets were growing and new logo wins came easily. But those days are gone.

With customer acquisition slowing and spending under pressure, growth now depends on something much harder to fake: how deeply customers adopt and expand the solutions they already have.

In short, Net Revenue Retention (NRR) has become marketing’s new scoreboard.

November 4, 2025 6 min read
Marketing’s New Scoreboard: Net Revenue Retention

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