SBI BlogRevenue Growth Insights

Insights

Pricing An AI Product | SBI Growth

As AI tools and solutions surge into mainstream use, pricing these revolutionary products remains a perplexing challenge...

6 Jan 25

7 min read

By SBI Read More

GTM Design & Structure

Correctly Calculate Bookings | SBI Growth

When a customer commits to spending money with you how do you label that cash? Revenue? Nope. You can't call it revenue ...

6 Jan 25

3 min read

By SBI Team Read More

GTM Design & Structure

Buyer Personas: Why They Matter & How to Research | SBI Growth

What are buyer personas? Buyer personas (also called marketing personas) are research-based representations of your idea...

6 Jan 25

4 min read

By SBI Team Read More

GTM Design & Structure

Why Tinder's charging older users more, and why it makes perfect sense

Last week, famed dating app Tinder swiped right into their first foray into premium plans to much fanfare and hubbub. No...

6 Jan 25

5 min read

By SBI Team Read More

Pricing

Pricing Committees | SBI Growth

In order to optimize prices, many companies are turning to pricing committees to help them develop and refine their pric...

6 Jan 25

4 min read

By SBI Team Read More

Pricing

Per User Pricing | Why It's Time to Change | SBI Growth

In the early 1990s USI said, “let there be the ASP” and at that very moment the cloud was born, fulfilling the dream of ...

6 Jan 25

4 min read

By SBI Team Read More

Pricing

When To Adjust Your Pricing | SBI Growth

Can you remember the last time you thought about changing your pricing plans? Maybe you don't want to change it because ...

6 Jan 25

5 min read

By SBI Team Read More

GTM Design & Structure

Subscription Model Examples | SBI Growth

The beauty of the subscription world is the compounding nature of the relationships. You acquire a customer, charge them...

6 Jan 25

7 min read

By SBI Team Read More

Pricing

What is a pricing audit? How pricing audits increase profitability

Let’s say you workout everyday. You take pride in your routine—two days a week on leg training, one day on biceps/tricep...

6 Jan 25

7 min read

By SBI Team Read More

Pricing

6 Must Read Quotes About Pricing Strategy | SBI Growth

We do our best to give great pricing advice, but it sometimes can be good to hear what other people have to say on the t...

6 Jan 25

3 min read

By SBI Team Read More

Pricing

Understanding Geographical Pricing | SBI Growth

There are many factors that go into a successful pricing strategy. For SaaS businesses, pricing based on the target audi...

6 Jan 25

5 min read

By SBI Team Read More

Insights

Complete Guide to Economy Pricing | SBI Growth

Whether you know it or not, you've encountered the economy pricing model. It's why you buy generic cola instead of Coke....

6 Jan 25

3 min read

By SBI Read More

Pricing

What is a Pricing Matrix? | SBI Growth

Ah, pricing—the core of your business. Your pricing page is where the magic happens. It’s where you show your potential ...

6 Jan 25

1 min read

By SBI Team Read More

GTM Design & Structure

Product Bundling Basics & Examples | SBI Growth

Finding the perfect pricing strategy is a key component in maximizing your revenue as a SaaS company. One popular pricin...

6 Jan 25

5 min read

By SBI Team Read More

GTM Design & Structure

Revenue Optimization | Improve Revenue | SBI Growth

Revenue is good. Lots of revenue is great. Optimized revenue is better. Because the world of e-commerce is so restless, ...

6 Jan 25

9 min read

By SBI Team Read More

Pricing

Teardown Headspace & Calm Pricing | SBI Growth

Finding time to step back from your hectic day isn't easy. With so many things to do, and so many different ways to do t...

6 Jan 25

5 min read

By SBI Team Read More

Pricing

Price Sensitivity & How To Measure It | SBI Growth

Part of my job here at Price Intelligently is to chat with companies about improving their pricing strategies. During th...

6 Jan 25

5 min read

By SBI Team Read More

Pricing

Pricing Change Resources | SBI Growth

Many businesses have a two-fold problem with pricing: First, they don't spend enough time thinking about their pricing s...

6 Jan 25

7 min read

By SBI Team Read More

Insights

Building & Quantifying Buyer Personas | SBI Growth

"Know thy customer" might just be the first commandment of enlightened startups worldwide. The words have been featured ...

6 Jan 25

13 min read

By SBI Team Read More

Insights

2023 Pricing Benchmark Report | SBI Growth

In fact, over 94% of B2B SaaS pricing leaders update pricing and packaging at least once per year, with almost 40% updat...

6 Jan 25

1 min read

By SBI Read More

Pricing

B2B Pricing Structure | SBI Growth

Selling to other businesses is a different ball game than selling to consumers, and requires different strategies across...

6 Jan 25

7 min read

By SBI Team Read More

Pricing

Pura’s New Pricing Strategy | SBI Growth

The company Pura created the world's first smart fragrance diffuser, a device that plugs into any outlet and can be full...

6 Jan 25

3 min read

By SBI Team Read More

Pricing

5 Steps to Successful Price Increases | SBI Growth

Jeanne Hopkins loves a good price increase, or so she told us during her talk at SaaSFest. As your product advances, you...

6 Jan 25

5 min read

By SBI Team Read More

Pricing

Different Types of Pricing Methods | SBI Growth

For a young company, choosing a pricing method and establishing your overall pricing strategy can be daunting - it's the...

6 Jan 25

6 min read

By SBI Team Read More

Pricing

Teardown of hims & Roman's Pricing Approach | SBI Growth

Today, Peter and I are talking about two competitors in the men's cosmetic and sexual health market, hims and Roman. Bot...

6 Jan 25

4 min read

By SBI Team Read More

Pricing

Price Optimization: What is it & How to do it | SBI Growth

Guessing at your pricing is a little like throwing darts blindfolded. You’ll hit something—but it probably won’t be the ...

6 Jan 25

10 min read

By SBI Team Read More

Pricing

Price Anchoring | Pricing Strategy | SBI Growth

These non-profit stores operate on a “pay what you can” system, where upon ordering, the cashier prints out a receipt wi...

6 Jan 25

4 min read

By SBI Team Read More

GTM Design & Structure

Total Revenue Test | Calculate Elasticity | SBI Growth

Businesses need to know how changes in their product prices affect their income. Therefore, before you decide to either ...

6 Jan 25

3 min read

By SBI Team Read More

Understanding Pricing Analysts | SBI Growth

Pricing analysts collaborate with organizations that employ some form of a recurring revenue model to test various hypot...

6 Jan 25

3 min read

By SBI Read More

Pricing

Market-based Pricing | Pros & Cons | SBI Growth

Whether your organization is a seasoned veteran or at a very early stage, your pricing strategy is one of the most diffi...

6 Jan 25

6 min read

By SBI Team Read More

Pricing

Best Pricing Page Examples | SBI Growth

If your pricing page isn't perfectly designed to convert potential customers, all that effort you put into sales, market...

6 Jan 25

9 min read

By SBI Team Read More

GTM Design & Structure

Gordon Growth Model Formula | SBI Growth

Determining the value of financial securities involves making educated guesses. That's because unforeseen things do occu...

6 Jan 25

4 min read

By SBI Team Read More

Resources

Pricing Structures & Examples | SBI Growth

Here at SBI, we’re pretty keen on pricing. We’re always available to talk about pricing. Doesn’t matter who you are or w...

6 Jan 25

8 min read

By SBI Read More

Resources

Subscription-based Pricing & Business Models

Subscription-based pricing models continue to become a major part of modern software sales. The model has become one of ...

6 Jan 25

8 min read

By SBI Read More

Pricing

SaaS Pricing Models, Guides & Strategies

Here's a fun fact: A 1% improvement in how you monetize can lead to a 12.7% increase in profit. If your SaaS company doe...

6 Jan 25

16 min read

By SBI Team Read More

GTM Design & Structure

71% of Buyers are Frustrated with Your Team. Here's the Solution.

Today’s buying environment is full of complexities often unaccounted for by the suppliers. Buyers face rising costs, sta...

2 Jan 25

2 min read

By Bryan Kurey Read More

Coaching & Training

What Does Growth Really Mean for B2B Marketers?

Growth—it’s the golden ticket every B2B marketer chases. But let’s be real, “growth” is one of those buzzwords that gets...

31 Dec 25

3 min read

By Tracy Hansen Read More

Drive Revenue

The Impact of a Fast Start to the Year

Based on SBI’s Fast Start to 2025, research of over 600 companies across eight industries, one thing is clear, first qua...

19 Dec 24

3 min read

By Bryan Kurey Read More

Marketing

How to Effectively Set Clear Marketing Team Expectations

Establishing clear expectations is essential in marketing, a field where success depends on strategy, creativity, and da...

17 Dec 24

3 min read

By Tracy Hansen Read More

Coaching & Training

Should Your CRO Coach Frontline Sellers?

Sales coaching is an essential responsibility of frontline sales managers. In our Sales Management Research Report, we f...

16 Dec 24

4 min read

By Rick Karlton Read More